This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With new medical devices, surgical techniques, and treatment protocols emerging constantly, the need for effective, efficient, and scalable training methods has become paramount. This gap has been bridged by advanced technologies like Virtual Reality (VR), Augmented Reality (AR), and 3D animation, which are revolutionizing medical training.
One of the most critical areas where small businesses can gain a competitive edge is by investing in their teams’ development, particularly through sales training. The Fundamental Element Sales Training Often Overlooks Sales training is often deployed with a focus on product knowledge, process, selling skills and techniques.
For sales training to help all salespeople grow, we have to search for deeper reasons—the real reasons why people sell or fail to sell. Nearly every organization offers sales training in some form. The Problem With Sales Training. Yet, their training curriculum doesn’t align with those factors.
Their emphasis customer service training delivers end-to-end service excellence that is driving strong loyalty, competitive differentiation and direct revenue generation. WHAT TO LOOK FOR IN CUSTOMER SERVICE TRAINING PROGRAMS A customer service culture has to be built on more than just words.
For Biogen to get back on track, they need to find a CEO who dares to withdraw Aduhelm from the market and possibly sell their Cambridge campus to move back to more humble offices. The post <b>Biogen:</b> This train wreck was due. The biggest challenge is going to be restoring morale.
Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster?
They participate in the sales process training and listen diligently in sales meetings. But most sales training stays at the surface, focusing on things like closing skills, probing techniques, negotiation strategies, challenge phrases, closing techniques and manipulative devices. They’ve got the product details down pat.
Imagine what a difference it would make if motivating sales teams was tied directly to sales training and increasing their ability develop stronger customer relationships and sell more. ” But you may need to take another look at how you’re approaching the essential aspects of sales training. OK, so what does work then?
DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.
VR training enables medical device maintenance personnel to practice and refine their skills without the risks associated with live equipment. A 2020 study from Stanford University showed that VR training reduced maintenance errors by 35%. A 2020 study from Stanford University showed that VR training reduced maintenance errors by 35%.
AI was novel in pharma training in early 2024. For training leaders trying to cut through the noise, here are the five biggest trends shaping AI in pharma sales training in 2025. Related: From Onboarding to Success: AI and Role-Play in Sales Training 2. In 2025, its everywhere.
On the other hand, traditional training methods encompass conventional approaches to education and skill development, relying on face-to-face interactions and tangible resources. Similarly, traditional training methods have evolved with the integration of digital tools and online platforms, enhancing accessibility and scalability.
Video is now among the most effective marketing, education, and communication methods across many sectors in the fast-paced, technologically advanced society we live in. According to data, 91% of businesses use video as a good marketing tool. The video production market size is expected to grow from USD 70.40
At Quantified, we’re empowering sales teams to rise to this challenge with our latest innovations in AI sales training and AI role play. We were the first to create simulation-based role play, so our momentum isn’t just about keeping up with the market. We’re setting the standard for what’s possible.
This information is critical for learning how to bring your medical device to market. Let’s see FDA regulations for medical device training. Key Components of Compliance Training Compliance training is vital. Here are the things you need to consider for effective training programs: 1.
THE FUTURE IS NOW The future of Life Science training hinges on several very recent developments in immersive learning and other related modalities which have greatly affected the viability of fully immersive virtual reality training programs that are changing the landscape of training forever. So what is Immersive Learning?
In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. And what are the tools and best practices that make it successful?
What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. And this is where sales training should spend the largest proportion of its focus. Why are you doing the training? What role will managers play?
Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. However, traditional methods of training often come with significant costs and limitations. Introduction to Healthcare Training Costs A. Benefits of Implementing VR in Healthcare Training A.
Competency-based training healthcare is a novel method emphasizing on the acquisition of the exact skills and information required for healthcare professionals to perform in their positions. Importance Competency-based training has a major effect on healthcare. Importance Competency-based training has a major effect on healthcare.
The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Moreover, marketing strategies must be future-ready.
Implementing emerging technologies for the future of medical training is most welcome. Medical training will be implemented via VR and emerging technologies. So, in this post, we can witness the future of medical training via VR and emerging technologies in detail. Do you imagine how it would be in the future?
In the context of medical device marketing, VR offers unique opportunities to showcase products, educate stakeholders, and provide immersive experiences that leave a lasting impression. Additionally, regulatory constraints and budget limitations pose significant challenges to traditional marketing efforts.
But how can marketing teams effectively integrate AI into their strategies? By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharma companies can gain deeper insights into customer behaviors and market trends. For insights on digital transformation in pharma, visit Pharma Marketing Network.
In today’s rapidly evolving healthcare landscape, the integration of cutting-edge technologies like Virtual Reality (VR) is transforming the way medical professionals are trained and patients are cared for. However, navigating the plethora of options available in the market can be daunting. What is Virtual Reality (VR)?
Discover Andy’s expertise as he guides high-performing individuals, executive sales leaders, and professional athletes through his coaching and training organization. Meet Andy: Andy Olen’s Sales and Leadership Training along with his High-Performance Coaching efforts are rooted in his 20+ years of professional experience.
“The secret to a successful NSM isn’t just what you put in it’s what you leave out,” says Kevin Kutler, a veteran life sciences training leader and Head of Training at Regeneron. Today’s field teams need training that reflects real-world challenges. Remember that role-play session everyone dreaded?
In this episode, Samuel Adeyinka interviews David Howe to explore the world of virtual reality training for medical device sales reps. We are a virtual reality surgical training and assessment platform. I like to describe this in terms of the state of medical education and medical device sales training.
Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. Closed-Loop Marketing (CLM) emerges as a transformative approachnot just a strategy but a necessity in todays pharmaceutical environment. What is Closed-Loop Marketing?
Executive Summary Mastering sales training strategies is crucial for overcoming challenges and driving success. Modernizing events with interactive elements like AI role-playing scenarios, live product demos, and gamified training boosts engagement and retention.AI-driven
How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? We discuss why marketing and brand strategy are often overlooked despite their ability to boost shareholder value by over 23% and improve M&A success rates by 42% [ Source ].
She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.
Discover innovative methods and technologies designed to elevate training and educational programs to unprecedented levels. Stay ahead in virtual medical education and training strategies! Sign up anyway and we will follow up with you directly!
market with foreign medical devices, detailing the essential steps companies often overlook. Seventeen years in the pharmaceutical industry as a sales representative, sales manager, government affairs, market access, and training. Medical Device Market With Stéphane Toupin appeared first on Evolve Your Success.
And companies are certainly going all-in on sales enablement as a core go-to-market function. They’ve provided their team with the information, the training, the guidance, the frameworks and the latest technology and tools…and yet their salespeople continue to struggle. What Are the Elements of a Sales Enablement Strategy?
It’s not just talent; it’s elite training. Amy Harrington, VP of Clinical Training, reveals how the right approach to learning can make or break your success in this industry. Meet the guest: Amy Harrington is the Vice President of Clinical Training and Practice Development at R2 Technologies, Inc.,
Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Some of the hospitals and multilocation practices that engage our agency have doctors, executives, investors, and other stakeholders aligned around their brand strategy and marketing plan.
What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). Click to Tweet.
Traditional sales training methods, while foundational, often fall short in delivering the speed, personalization, and realism required in today’s competitive market. This comprehensive guide explores how AI enhances these critical training areas, leading to more effective, efficient, and realistic outcomes for sales teams.
If you’re in a high-growth or competitive industry, you can bet there’s some fierce competition in the market for your salespeople. Hiring, training and severance and bonus packages all figure into the hard-dollar costs. firms spend $15 billion a year training salespeople and another $800 billion on incentives.
DTC marketers spend a lot of time and money gaining insights into patients and caregivers. Most physicians are trained in medicine and rely on their experiences to understand patients. A pharma company that silos DTC from HCP marketing people is disadvantaged. An integrated approach that ensures a consistency of message(s).
I asked two friends of mine who know media and healthcare marketing and are wizzes when it comes to audio for input on this story. Because if you can’t rely on an AI trained to think like a marketing prof you follow on LinkedIn, then, well, I have no idea how you can call yourself a modern marketer. Alas, they were busy.
Categories explore every sector of the healthcare industry, from life sciences to marketing. But it doesnt end at commercialization and marketing. Established in 2012, PM360 introduced the first-ever issue focused entirely on our industrys latest innovations.
As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.
We organize all of the trending information in your field so you don't have to. Join 8,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content