Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation.

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Pharma Marketing Network

APRIL 22, 2025

With regulatory scrutiny evolving and audience expectations shifting, social media marketing plans have become a central focus for companies looking to maintain trust while expanding reach. But how can pharma marketers build successful campaigns while navigating complex regulations? TikTok Gaining traction with younger demographics.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever.

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Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. But how can pharma companies truly maximize the potential of email marketing? That’s the power of healthcare email marketing. Let’s break down the essential strategies every pharma marketing executive should know.

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Pharma Marketing Network

MARCH 19, 2025

Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. This article explores the key metrics pharma marketing teams should prioritize to drive success. But which metrics truly matter?

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Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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Marketing Pharma Food and Drug Administration Education 52

World of DTC Marketing

MAY 17, 2021

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Targeted in the right publications, print ads can be a great DTC marketing tool.

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Pharma Marketing Network

NOVEMBER 15, 2024

In today’s digital-first world, Pay Per Click (PPC) advertising has become an essential strategy for pharma marketing executives. Why PPC Matters in Pharma Marketing Why invest in PPC? Compliance and Regulatory Considerations Pharma marketing is heavily regulated, and PPC is no exception. PPC does just that. Simple: visibility.

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Fierce Pharma

OCTOBER 12, 2023

In this discussion, Steve Carickhoff, President of BioPharm Communications, a company specializing in third-party, omnichannel promotion, discusses some of the challenges and opportunities facing p | As pharma evolves it’s marketing approach should be more omnichannel focused, there is more to the equation than just how to use data.

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Pharma Marketing Network

APRIL 9, 2025

In a world dominated by digital conversations, failing to master pharma digital marketing is no longer an optionits a risk to market performance. Pharma marketers today must navigate not only consumer expectations but also a tightly regulated environment. Pharma digital marketing strategies must meet users where they areonline.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Moreover, marketing strategies must be future-ready.

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Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively. What is the impact of marketing strategies in healthcare systems ? Overall Well-Being of the Community. Expands Reach.

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Evolve Your Success

AUGUST 14, 2024

Episode Description Unlock the secrets to harmonizing marketing and sales in the medical industry with Terrence Wiggins, the Global Marketing Director at Cook Medical. Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success.

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PharmExec

MARCH 28, 2025

The high-stakes nature of cancer care, coupled with rapid scientific advancements, increasing payer and regulatory pressures, demands a specialized approach beyond traditional market access strategies.

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Healthcare Success

MARCH 25, 2025

She shares how organizations can leverage this healthcare marketing trend to engage potential patients early and offers key strategies for optimizing symptom-based searches to drive patient conversions. Content marketing strategies for healthcare organizations should emphasize the following: Physician-authored or physician-reviewed content.

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Infuse Medical

MAY 14, 2024

Through the use of specialized hardware, such as VR headsets or goggles, and software applications, users can perceive and interact with this digital environment as if they were physically present within it. Additionally, regulatory constraints and budget limitations pose significant challenges to traditional marketing efforts.

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World of DTC Marketing

APRIL 13, 2021

I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start?

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Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Applied Marketing Science (AMS).

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PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

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Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

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Evolve Your Success

JULY 11, 2023

Our host, Samuel Adenyika, sits down with the Zach Ballinger , a marketing director with extensive experience in the pharmaceutical industry and an impressive journey into the specialized field of ophthalmology. Finally, the last one was marketing. Something happened that took you into marketing. I tried accounting.

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Medical sales Sales Medical Marketing 130

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

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MedReps

SEPTEMBER 28, 2022

After all, you could specialize in selling pharmaceuticals, equipment, devices and more. The market you choose has to fit not only your personality but also your education. So, how can you find your medical sales market? Picking the Best Medical Sales Market. After all, not everyone can demonstrate surgical sales.

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Medical sales Medical Sales Marketing 89

Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?

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MedCity News

FEBRUARY 1, 2024

They are the general practitioner – great for an overview but perhaps less reliable when it comes to specialized needs. For instance, an IT procurement specialist will understand the dynamic nature of the IT services market.

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Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI?

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Medical Device Success

JANUARY 2, 2022

Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Granted waaay back then…the multitude of knowledge access points that exist today did not exist (YouTube, eNewsletters, News aggregators, Webinars, Facebook, Twitter, Specialized websites, etc.).

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Evolve Your Success

OCTOBER 18, 2022

Today, Omar Khateeb talks about his ventures in this area and how it changes the entire approach to MedTech marketing. Capital Equipment To MedTech Marketing With Omar Khateeb Part 1. He’s a very special guest and he goes by the name of Omar Khateeb. I got promoted to US marketing manager and the rest is history.

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Clarivate

JUNE 6, 2024

They represent investment into new commercial activity from brand name to logos and corporate identities to market expansion. The post [Special Report] Trademark filing and litigation trends 2024: Insights and opportunities appeared first on Clarivate. Each of these new applications tell a story.

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Pharma Marketing Network

MARCH 18, 2025

However, pay per click advertising (PPC) presents a powerful and targeted solution for pharma marketers looking to engage HCPs efficiently. But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads?

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Nixon Gwilt Law

MAY 29, 2024

Healthcare delivery is changing, and digital health is revolutionizing healthcare, creating a burgeoning market opportunity for software-as-a-medical-device (SaMD) and digital therapeutic (DTx) products. Furthermore, the ever-changing regulatory landscape adds to the challenge of maintaining compliance.

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Evolve Your Success

OCTOBER 25, 2022

Social media’s vast reach and strong influence make it a powerful marketing tool today. This time, they discuss digital strategies that could help accelerate your marketing approaches. Capital Equipment To Medtech Marketing With Omar Khateeb Part 2. The high-tech marketers’ bible is Crossing the Chasm by Geoff Moore.

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Pharmaceutical Technology

DECEMBER 9, 2022

Brazil is the largest country in Latin America, with a population of over 212 million, and consequently has the biggest pharmaceutical market in the region. Advantages of joining PIC/S include the adoption of codes that should reduce the number of audits required for some products, accelerating their time to market.

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Healthcare Success

DECEMBER 2, 2024

And when woven into your content marketing strategy, a strong value proposition becomes essential for increasing patient volume and revenue in the healthcare industry. By consistently reinforcing your value proposition across various digital channels, marketers can build trust, attract the right customers, and drive conversions.

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Legacy MEDSearch

APRIL 11, 2023

Food and Drug Administration (FDA) granted marketing authorization of the MISHA Knee System, an implantable shock absorber (ISA) for the knee. Chief, Hip and Knee Division of Sports Medicine Institute, Hospital for Special Surgery in New York. Moximed is based in Fremont, California. Are you hiring?

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World of DTC Marketing

MAY 27, 2022

Although they seem like they happen all the time, public mass shootings are rare events and tend to have different motivations, said Jeffrey Swanson, a professor in psychiatry and behavioral sciences at Duke University , who specializes in gun violence and mental illness. “The risk factors for this kind of violence are non-specific.”

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