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Prescription drug marketing misconceptions

World of DTC Marketing

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors? The post Prescription drug marketing misconceptions appeared first on World of DTC Marketing.com.

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Health misinformation online abounds

World of DTC Marketing

2wo : Pharma websites are seen as a sales tool rather than a patient tool. Pharma marketers are too often lulled into a false sense of success when looking at raw traffic numbers.

Media 277
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16 Best B2B Sales Tools For Every Stage Of The Buyer Journey

Spotio

A tech stack full of top-rated B2B sales tools wouldn’t hurt either. We know what you’re thinking, “I already invest in a bunch of B2B sales tools. According to Salesforce , 66% of sales reps say they’re drowning in tools. What Are B2B Sales Tools? Let’s get to it!

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Mobile Sales Tools: What Reps and Managers Should Look For

Spotio

Mobile sales tools allow field reps to perform all their essential tasks. Since most sales reps already use a mobile phone or tablet to keep in touch with their manager and prospects, it’s easy to install mobile sales apps. What is a mobile sales tool? How do reps and managers use mobile sales tools?

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15 Ways To Bridge The Gap Between Sales And Marketing Departments

Medico Reach

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Finding ways to produce tangible, practical solutions to close the gap has become one of the main objectives for advertisers and sales executives. Produce Useful Content. Produce Useful Content.

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How Sales Leaders Are Incorporating Quickly Evolving AI Sales Tools into Their Toolkit

Quantified

So, instead of discussing AI overall and all the different AI widgets developing across known business software and new solutions, this guide focuses exclusively on how sales leaders can prioritize and implement the right AI sales tools for their sales teams.

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Working Together to Overcome Obstacles and the Sales Tools that Reps Need with Kevin Dunbrack at McCarthy & Sons

Map My Customers

Take a Different Approach to Picking Your Ride Alongs When a manager asks to go for a ride along with a rep, most reps will invite their manager to an account they’re excelling at.