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Where does the MedTech Salesprocess get in trouble? It is in the Presentation step of the process. The post Episode 53 – The MedTech SalesProcess for Success appeared first on Medical Device Success - Ideas You Can Put To Work Today! Where does the MedTech Salesprocess get in trouble?
They start with some general assumptions and then they switch into autopilot, running through all of the selling techniques, talking points and product features and benefits they’ve memorized in training courses and from marketing and product support materials. There are many salesprocesses available.
So, here’s how to create a winning salesprocess in seven steps. . Lay the groundwork for an effective process. Equally, good competitor research will highlight inadequacies in what’s currently offered in the market and provide you with the information you need to differentiate yourself. .
She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.
From personalized customer journeys to streamlined salesprocesses, the goal is to make every moment count, enhancing both efficiency and connection. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies.
This is a transactional view of selling that’s not sustainable, particularly in a competitive market , and these salespeople often quickly hit plateaus and struggle over the long-term. By following a structured approach, sales teams can be sure that every customer interaction is productive.
Their focus — and rightly so — is on producing the most effective, efficient and profitable solutions possible in their market space. As a result, the questions we ask during the salesprocess can come across as narrow and even self-serving. That is how they grow their business. Doing business with us is merely a part of that.
Most sales reps have a considerable number of tools at their disposal designed to help predict customer behavior, automate salesprocesses, and improve overall conversion rates. Why Are So Many Companies Prioritizing SalesProcess Improvement Strategies? How can you make this happen?
We won’t beat around the bush: B2B sales is complex. To succeed in this space, you need to work hard, experiment with new strategies, and develop a winning B2B salesprocess that your reps can easily implement. Sales Cycles: Higher price points and multiple stakeholders also lead to longer sales cycles.
Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out salesprocess. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?
A sales consultant is a professional who specializes in sales methodology and in providing expert advice and guidance on sales-related matters to businesses and individuals. Sales consultants may work independently, for sales team acquisition firms like Rep-Lite, or as part of an organization’s sales team.
Today, Omar Khateeb talks about his ventures in this area and how it changes the entire approach to MedTech marketing. He also gives a rundown of his capital sales strategies focused on achieving 100% utilization and explains how it encompasses more than just medical devices. — Watch the episode here.
As the market keeps evolving, so do its challenges. But here's the scoop: a robust salesprocess improvement plan can be the game-changer. If you’re ready to elevate your sales game, and by extension, your career, keep reading. Mapping Your Current SalesProcess Sketch it out, folks! New market trend?
Sales teams that relied on meeting face to face with clients and prospects were suddenly forced to reimagine the way they did their job. Entire salesprocesses were upended, and while some companies faced setbacks, others simply didn’t survive. Medical device sales teams were no exception. Keep reading to learn more!
This helps to better differentiate themselves in a highly competitive market. A value based salesprocess gives sales teams the system and behavioral alignment to effectively differentiate and demonstrate what the results are of the sale. The Right Process. Enabling A Value Based SalesProcess.
There’s no value for them in listening to salesperson recite scripted features and benefits — they’ve already read all of that on the website or in other marketing materials. The same holds true across the sales-service continuum. They want what they can only get from a genuine human-to-human exchange.
After all, you have all these loyal, honest, conscientious, good people on your sales team. They watch all the videos on the latest sales techniques. They participate in the salesprocess training and listen diligently in sales meetings. Why Sales Skills Aren’t the Whole Story. What does work then?
Sales enablement is a multifaceted approach to equipping sales teams with the resources, tools, and information necessary to engage with prospects and close deals effectively. It encompasses a wide range of strategies, technologies, and processes designed to streamline the salesprocess and drive revenue growth.
But it’s not just because the sales organization is out there closing deals. The CEO knows salespeople are the ones on the front lines, talking to customers and prospects, gaining insights about the competitive landscape and picking up on market shifts and trends. CEOs know that businesses have become more perishable in recent years.
If you already utilize a sales enablement tool, then it can be as simple as having the animation made and pushing it to your sales team. Not using a sales enablement app to help bridge the gap between sales and marketing? How Do You Get Started on Sales Enablement? So how do sales enablement tools work?
Our team employs HCP-specific User Interfaces (UI), which will prompt your client to respond, interact, and be involved in the salesprocess. Visuals and audio are, on average, processed faster than words. The post What are E-Detailers and how can they Benefit Pharma Marketers? Highly Effective.
The publication's June installment features a plethora of coverage, ranging from the learning curve in digital adoption to an overview of the CVD market.
Sales efficiency is the key to not only generating more sales for your business but also streamlining your salesprocesses so that you get more sales, faster. In this guide, we’ll cover what sales efficiency is, why it’s essential to your business, and 12 ways to make your salesprocess more efficient than ever.
Becca Kiel of the Bichsel Medical Marketing Group joins me to share some insights she gathered while researching the subject for a blog post. We discuss what may change in the salesprocess. Bichsel Medical Marketing Group (BMMG) website link. We discuss what may change in the salesprocess.
Reading time: 2 – 4 minutes In this episode Jeff Hydar takes us into the real world of a start-up medical device company that is quickly revising its salesprocess and marketing tools to adapt to selling in the very restrictive Covid Era. Meet Jeff Hydar, VP Sales at Kent Imaging. It is inspiring!
This is the most frequent question I get from MedTech executives, sales leaders and field salespeople. You can’t start the salesprocess unless you have a prospect! I don’t talk about any other part of the salesprocess. You can’t start the salesprocess unless you have a prospect!
In a recent survey examining the state of the sales enablement function, 68% of respondents agreed that advancing a sales enablement strategy is key to business performance. And companies are certainly going all-in on sales enablement as a core go-to-market function. That’s a good thing.
As a sales or marketing professional in the medical device industry, you’ve probably heard the term “sales enablement”. But what exactly is medical sales enablement? Can it really help maximize your salesprocess and yield a higher ROI for your company? Medical Sales Enablement Defined.
While other sectors show expansion and contraction phases as they follow general market trends, the healthcare sector doesn’t. It guarantees insignificant loss and stable growth as it positions itself against market trends regardless of the phase. billion, according to reliable healthcare directories.
B2B sales has evolved over the years. Cold calling and direct mail are still useful for some salesprocesses, but the way in which we do business has changed a lot. More companies are investing in B2B sales teams — inside and outside — across a range of industries. 9-Step B2B SalesProcess Now let’s see how to sell B2B.
Today, all businesses rely on digital marketing to connect with their customers, and the healthcare industry is no exception. With the changes in society and the needs of consumers, B2B healthcare companies also need to rely on marketing strategies such as social media, PPC, and medical databases to increase their sales.
Showpad is a powerful sales enablement platform designed to empower pharmaceutical sales teams with the tools they need to excel. Overview of Showpad: Showpad offers a comprehensive solution that combines content management, training modules, and real-time analytics to optimize salesprocesses.
Managing a large sales team can often lead to challenges within an organization. Having a defined salesprocess can lead the team through those challenges and bring continued success. As the Vice President of Sales at Jasper Engines, McDonald has extensive knowledge on sales and go to market strategies.
Shifting market trends, changing buying habits, new products, unfamiliar technologies and upstart competitors can all shake a person’s confidence, no matter how much experience they have. The most obvious recent example is the pandemic, which changed B2B sales forever. Sales Success is About Who You Are, Not What You Sell.
Pharmaceutical marketers are not impervious to this change. Since commercial models are moving away from face-to-face and much more towards the digital to market their product, online marketing and sales have become much more relevant in the discussion. This is where omnichannel marketing becomes of relevance.
Reading time: 2 – 2 minutes The Covid era has completely upended the salesprocess. The process is going virtual. Meanwhile, 82% of buyers think sales reps are unprepared. The Covid era has completely upended the salesprocess. The process is going virtual.
We are shifting gears to “Demand Generation” after over 2 months of subject matter experts on the subject of “Going Virtual” with presentations, salesprocesses, new tools, events and tradeshows. Last week, I said it would be Marketing Automation. It is time that sales gets some support from marketing muscle.
Statistics suggest that one of the largest growth levers of inside sales is the opportunity it presents a company to be a “first responder”. 27% for field sales, 23% for internet sales, 8% for channel sales) (Pacific Crest) Only 33% of inside sales rep time is spent actively selling. It really is that simple.
Imagine what a difference it would make if motivating sales teams was tied directly to sales training and increasing their ability develop stronger customer relationships and sell more. Motivating sales teams in volatile times is never easy. OK, so what does work then?
3D medical animation is how the new wave of medical marketing will render. There are a couple of reasons 3D medical animation is a great way to market to the medical industry. Most prevalently is that advances in technology are driving medical marketing’s reliance on 3d animation. Use 3D Animation for Online Marketing.
Reading time: 2 – 4 minutes Jeff Howell, Director of Growth, AlayaCare, shows us how he uses embedded videos to enhance his prospecting, qualifying and relationship building in his salesprocess. It is impressive. He compares it to “pulling up in a Ferrari”. It is impressive. He compares it to “pulling up in a Ferrari”.
But here’s the catch: without a streamlined process, even the best strategy will fall flat. This powerful tool aligns your sales, marketing, and customer success teams to make sure nothing slips through the cracks. Revenue operations software serves as a centralized hub for all sales-related activities.
This shift has had a profound impact on the success of various healthcare marketing strategies. As a result, one of the most powerful, innovative tools is marketing automation. . Using Marketing Automation for the Patient Journey. Healthcare practices can no longer rely on a one-size-fits-all marketing approach.
It's especially effective if you’d like to prioritize growth in your business outside of your sales team. Most companies utilize channel sales at some point, because it is an efficient means to explore potential target markets at a lower cost.If An example of direct versus channel sales is Apple.
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