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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

Introduction If the past few years have taught pharma marketers anything, it’s that agility, data, and digital-first thinking aren’t just buzzwordsthey’re survival tactics. Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes.

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The four biggest challenges facing DTC marketers

World of DTC Marketing

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196
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Sales Pitch Improvement Strategies

Quantified

Introduction Delivering an effective sales pitch is both an art and a science. A well-crafted sales pitch has the power to captivate potential clients, address their pain points, and drive conversions. Tailored sales pitches that address specific concerns and objectives resonate more deeply with the target audience.

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AI IN PHARMACEUTICAL MARKETING: Optimizing Automation and Expertise

PM360

AI drives automation and optimization that empower pharmaceutical marketers to rapidly scale commercialization-oriented content and activities. The transformative impact of AI on pharmaceutical marketing is significant, with much to consider regarding its promise and how its reshaping the industry. The answer is yes and no.

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Choosing the Right Pharmaceutical Marketing Company: Strategies for Pharma Success

Pharma Marketing Network

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever.

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The Benefits of Using a Physician Database for Sales Pitches

Scott’s Directories

Crafting an effective sales pitch for the medical industry can be challenging, but with the right research and data, you can create a successful pitch that resonates with physicians. A physician database can provide valuable insights into your target market and help you craft a sales pitch that speaks directly to their needs.

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Telemedicine in Ontario: Tailoring Your Sales Pitch to Evolving Healthcare

Scott’s Directories

For B2B sales professionals, adapting to this shift is essential for success. Understanding the unique needs of telehealth providers can help you craft compelling sales pitches that resonate with this evolving market. Personalize your sales pitches to address the specific pain points and goals of each telehealth provider.