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3 Steps for More Effective HCP Marketing with Insights from Pfizer

PM360

This “synchronization” helps biopharmas such as Pfizer maximize marketing and field efforts across their organizations to improve engagement with healthcare professionals (HCPs). By creating this enhanced customer experience for HCPs, some brands see a 23% increase in marketing effectiveness.

Marketing 105
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The True Cost Of Sales Rep Turnover

Integrity Solutions

If you’re in a high-growth or competitive industry, you can bet there’s some fierce competition in the market for your salespeople. Our research shows the companies that provide sales coaching to high-performing salespeople realize 10% higher sales goal achievement.

Sales 287
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How to Make Your Sales Enablement Strategy Actually Work

Integrity Solutions

And companies are certainly going all-in on sales enablement as a core go-to-market function. Sales enablement departments are providing reps with more and more helpful content and data, and that information is more and more accessible. That’s a good thing. But it’s also only part of the strategy.

Sales 253
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Marketing Medical Equipment in Saskatchewan

Scott’s Directories

The first step to building a customer base and gaining loyalty from clients is by choosing the right ways to market your products. The idea may look overwhelming for marketing medical products, and reaching out to a list of doctors in Saskatoon can be a little challenging since they are always busy with their schedules.

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PLAN! to get the most out of your Trade Show investments

Medical Device Success

And, at the start of a year, it is not uncommon to hear these same leaders ask their marketing and sales teams if it would be good to cut back on exhibit size and expenditures. If you compete in multiple device markets this could be difficult. It did not include setting objectives and goals. Overall sales of $XYZ,000.

Sales 100
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Plan Now For The Rest Of The Sales Year and Get Results – the Science of Sales

Medical Device Success

An end of year Sales Plan may get you that bump in sales that you need to achieve or overachieve you annual goal. In this post I am assuming that you have the marketing and selling tools you need to get the job done. If not, you may want to coordinate the following activity with your marketing colleagues.

Sales 100
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Building Sales Confidence is Everything

Integrity Solutions

Shifting market trends, changing buying habits, new products, unfamiliar technologies and upstart competitors can all shake a person’s confidence, no matter how much experience they have. The most obvious recent example is the pandemic, which changed B2B sales forever. Sales Success is About Who You Are, Not What You Sell.

Sales 304