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Pharma Marketing Resources

Pharma Marketing Network

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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How to Elevate Your Content Marketing to Thought Leadership Marketing

Healthcare Success

She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.

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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Marketing is key to adding that layer of storytelling.

Marketing 105
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Enhancing Banking Sales Strategies For Future Growth

Integrity Solutions

While every industry grapples with the volatility of the economic environment and market conditions, banking and financial services organizations are dealing with specific challenges emerging from multiple disruptive forces: These challenges include: Maintaining an acceptable margin in a volatile yield curve market.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Four Vital Optimizations Required For Digital Marketing Success

Healthcare Success

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. Campaign Management (e.g., search engine marketing, SEM, pay-per-click, or PPC). Paid Search Campaign Management. Use a CRM (client relationship management) tool. Landing Page.

Marketing 105
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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds.