World of DTC Marketing
MARCH 9, 2021
SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.
World of DTC Marketing
MAY 17, 2022
Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. Pharma can ill afford to sell Rxs and then move on to the next prospect. Let’s back up a second, though.
Fierce Pharma
JUNE 6, 2023
But first the partners will need to pass several regulatory milestones, including an FDA advisory committee discussion set for later this week.
Fierce Pharma
FEBRUARY 28, 2024
The first 12 months on the market for Apellis’ geographic atrophy (GA) drug Syfovre have been a roller-coaster ride. The first 12 months on the market for Apellis’ geographic atrophy (GA) drug Syfovre have been a rollercoaster ride. And there’s still more loops to negotiate. | And there are still more loops to negotiate.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Medico Reach
JUNE 13, 2022
One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively. What is the impact of marketing strategies in healthcare systems ? Overall Well-Being of the Community. Expands Reach.
Medical Device Success
AUGUST 1, 2021
If you are asking your sales team to do this, I guarantee they are missing important prospects and wasting valuable time. Today, you will hear me refer to questions from one such attendee, Lisa Bichsel, CEO of the Bichsel Medical Marketing Group. BMMG is a terrific Life Sciences marketing firm. Thank you Lisa. Thank you Lisa.
Advertiser: ZoomInfo
But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. All eyes are on you to make an impact — fast. That’s where your data comes in.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Expert insights. Personalized for you.
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