Pharma Marketing Network
APRIL 3, 2025
Today, patient marketing is no longer a one-way street. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer.
Scott’s Directories
SEPTEMBER 12, 2024
Current and actual data is of decisive value to make them a successful tool for marketing health services. By providing detailed information on physicians’ areas of specialisation, practice location and contact details, such a directory enables companies to create targeted marketing campaigns and implement targeted strategies.
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Pharma Marketing Network
MARCH 5, 2025
Introduction Pharmaceutical marketing has changed. This guide explores the most effective PPC advertising strategies tailored for pharma marketing executives looking to scale their digital efforts without compromising compliance. Instead: Use disease-awareness campaigns focused on education rather than direct product promotion.
Pharma Marketing Network
FEBRUARY 5, 2025
Unlike consumer brands, pharma marketing comes with strict compliance challenges , but that doesnt mean social media is off-limits. Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct product promotion. FAQs About Social Media Strategies in Pharma Marketing 1.
LEVO Health
FEBRUARY 8, 2024
As healthcare professionals (HCPs) become more adept at engaging with digital marketing content , pharmaceutical marketers find it crucial to recalibrate their strategies. Therefore, pharma companies are investing heavily in digital marketing strategies to reach and engage with HCPs. and 8:00 p.m. on weekdays.
Medical Device Success
FEBRUARY 2, 2011
And, at the start of a year, it is not uncommon to hear these same leaders ask their marketing and sales teams if it would be good to cut back on exhibit size and expenditures. If you compete in multiple device markets this could be difficult. Is there a product launch? Specific lead targets by product. Marketing.
CloserIQ
OCTOBER 17, 2018
Why Most Salespeople Fail At Referral Marketing. But salespeople who actively seek out referrals earn four to five times more than those who don’t explore this market. 84% of consumers believe recommendations over other forms of marketing. 84% of consumers believe recommendations over other forms of marketing.
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