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Shifting market trends, changing buying habits, new products, unfamiliar technologies and upstart competitors can all shake a person’s confidence, no matter how much experience they have. The most obvious recent example is the pandemic, which changed B2B sales forever. Success is about who you are, not what you sell.
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This knowledge will enable you to address any questions or concerns that healthcare professionals may have and position the product optimally in the market. It is also crucial to research your target market and comprehend the specific needs and challenges of the healthcare professionals you will be meeting.
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Successful sales people know is about doing something for the customer – not to the customer. All the productknowledge, core selling skills, time and CRM management capabilities are far less impactful to the ultimate success of a salesperson than their core attitudes, beliefs, values and motivations.
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We’re not having people achieve their salesgoals. We give them disease state knowledge, productknowledge, competitive knowledge, marketing talk points, strategies, features, and benefits. All of this emboldens that individual, “I have to talk about my product. It can be done.
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