World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Trust, for example, in physicians is still relatively high. Physician trust in the U.S. Physician trust in the U.S. What does this mean for DTC and HCP marketing?

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Evolve Your Success

JULY 11, 2023

Our host, Samuel Adenyika, sits down with the Zach Ballinger , a marketing director with extensive experience in the pharmaceutical industry and an impressive journey into the specialized field of ophthalmology. Finally, the last one was marketing. That launched me into another primary care physician and specialty.

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Medical sales Sales Medical Marketing 130

Referral MD

DECEMBER 9, 2024

While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Although insurance companies oversee the process, medical professionals such as physicians, pharmacists, or nurses employed by the insurers review the requests. Level 3: External review by an impartial physician.

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Healthcare Healthcare Insurance Healthcare Provider 73

Evolve Your Success

OCTOBER 25, 2022

Social media’s vast reach and strong influence make it a powerful marketing tool today. This time, they discuss digital strategies that could help accelerate your marketing approaches. Capital Equipment To Medtech Marketing With Omar Khateeb Part 2. It’s the same with physicians and surgeons. This is my opinion.

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Marketing Sales Physicians Media 130

Pharma Marketing Network

MARCH 18, 2025

However, pay per click advertising (PPC) presents a powerful and targeted solution for pharma marketers looking to engage HCPs efficiently. But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads?

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Pharma Marketing Networking Healthcare 52

Evolve Your Success

OCTOBER 18, 2022

Today, Omar Khateeb talks about his ventures in this area and how it changes the entire approach to MedTech marketing. Capital Equipment To MedTech Marketing With Omar Khateeb Part 1. He’s a very special guest and he goes by the name of Omar Khateeb. I got promoted to US marketing manager and the rest is history.

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Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

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Marketing Media Consulting Engineering 98

Scott’s Directories

APRIL 10, 2024

In the healthcare industry, building high-quality physician prospect lists is crucial for effective marketing and sales. Here, we outline proven strategies for creating robust physician prospect lists. MD Select’s physician directory offers detailed information on over 91,000 physicians and surgeons across Canada.

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Scott’s Directories

JULY 12, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Doctors Marketing Physicians Medical 52

Pharma Marketing Network

APRIL 3, 2025

Is your marketing team juggling too many reports with too little clarity? For pharmaceutical marketing executives, the challenge is even more pronounced: how to unify and interpret disparate campaign data from search engines like Google and social channels such as LinkedIn and Facebook?

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Pharma Marketing Networking Leads 52

Scott’s Directories

DECEMBER 10, 2023

Precise, up-to-date information on healthcare professionals is not just an asset; it’s a necessity for B2B marketing and sales strategies. Luckily, MD Select is one of the trusted resources, offering a comprehensive Manitoba physician directory and extensive listings across Canada. How Can MD Select Assist in This Journey?

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Physicians Sales Medical Sales Strategy 52

Scott’s Directories

JULY 11, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Doctors Marketing Physicians Medical 52

Healthcare Success

SEPTEMBER 20, 2022

Before we get started, it’s important to note that while any healthcare business may theoretically leverage these tactics, healthcare systems and multilocation providers are much more likely to access business development professionals or physician liaisons to assist with this process. Build custom marketing tactics. Geofencing.

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Patients Specialization Healthcare Healthcare 102

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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Physicians Marketing Medical Prescription 98

Evolve Your Success

MARCH 12, 2025

If you’re considering a career in medical sales, Gina offers invaluable advice on how individuals from non-clinical backgrounds, such as marketing professionals, can successfully break into the industry. She also opens up about the challenges of balancing a demanding career with family life, sharing practical strategies for success.

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Medical sales Sales Medical Patients 130

PM360

MARCH 12, 2025

At the heart of this transformation is its proprietary research and benchmarking tool, PURE Engagement, a robust dataset built from over five years of insights from 12,000 physicians, support staff, and 10,000 patients in the specialty and rare disease space.

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Patients Consulting Competition Management 52

Scott’s Directories

JULY 7, 2022

From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Healthcare Success

MAY 9, 2023

To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team. SEO services for healthcare organizations require relentless focus and comprehensive efforts from your specialized healthcare SEO agency.

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PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. Physicians Need More Education. There is a special kind of access to consider that is specific to the LGBTQ+ community,” Briggs says. What Marketers Can Do.

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Patients Pharma Physicians Doctors 97

Infuse Medical

JULY 29, 2020

To get a physician or hospital administrator on your side, you need to show them your product. The purchasing committee you are selling to could include physicians, surgeons and their support staff, nurse managers, and supply managers, just to name a few. Before you step foot into the meeting, do your research as best as you can.

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Evolve Your Success

AUGUST 16, 2022

Today’s guest, Justin Knott runs a marketing agency that focuses on helping surgical groups promote their practice and services to gain a wider market reach. Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. — Watch the episode here.

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Media Sales Medical sales Physicians 130

Pharmaceutical Technology

OCTOBER 1, 2022

The Marketing Authorisation Application submitted by the company for the therapy is being reviewed by the European Medicines Agency (EMA) for ALS. Diarrhoea, nausea, upper respiratory tract infection and abdominal pain were reported to be the most common adverse events linked to Relyvrio.

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Food and Drug Administration FDA Prescription Medicine 97

Celeritas

SEPTEMBER 26, 2022

The QR code payment market is projected to rise to $35 billion by 2030. The market was already growing before covid, but the outbreak provided a significant boost to the technology. QR codes were initially reserved for marketing and sales-related functions, but recently they have made quite some headway in the medical field.

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Physicians Patients Medical Management 52

Evolve Your Success

OCTOBER 3, 2023

In this special episode for Breast Cancer Awareness Month, Veronica Vasek uncovers the challenges, triumphs, and the vital role that diagnostic sales reps play in the healthcare landscape. Veronica discusses a revolutionary technology for testing and how it’s transforming the way physicians and patients approach cancer treatment.

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Sales Medical sales Physicians Patients 162

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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Marketing Food and Drug Administration Pharma Doctors 52

Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Defining Target Audiences in Pharma Marketing To excel in audience targeting, pharma marketers must understand who their audience is and what they need.

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Marketing Pharma Patients Media 52

PM360

AUGUST 9, 2022

2 and over a million actively licensed physicians 3 are available to prescribe them? Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. By 2020, that percentage plummeted to just 8%. References: 1.

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Prescription Doctors Specialization Physicians 52

pharmaphorum

DECEMBER 14, 2022

For years, Jazz Pharmaceuticals has dominated the market in treating narcolepsy with cataplexy. Sodium oxybate — which in the late 1980s was marketed to bodybuilders and then became known as GHB and criminally used as a date rape drug — has been sold under the brand name Xyrem after gaining FDA approval in 2002. The best-case scenario?

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Competition FDA Pharmaceutical Marketing 116

Evolve Your Success

FEBRUARY 28, 2023

The CE experience for this Podcast is powered by CMEfy – click here to reflect and earn credits: [link] — Watch the episode here Listen to the podcast here From Laundry Serviceman To President Of Cardiology Sales With Sam Conaway We have with us another special guest and he goes by the name of Sam. It was a hell of an experience.

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Medico Reach

DECEMBER 2, 2022

A CRO offers comprehensive support to their efforts to test, examine, refine and market the latest medicines and devices that help in improving Healthcare Industry. In 2022, the global clinical research market stands at $63.6 billion , and by 2027, it is expected to reach around an exciting amount of 115.1 billion with a CAGR of 11.0%

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Consulting Medicine Specialization Medical 98

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

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Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

Marketing 52

Marketing Pharma Patients Insurance 52

Scott’s Directories

JULY 12, 2024

This directory provides detailed information on physicians across British Columbia, enabling sales teams to target their efforts more effectively. Understanding how to leverage this tool can significantly boost your sales performance and market penetration. Look for physicians who specialize in areas relevant to your products.

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PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: U360 Medical, CheckedUp.

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Marketing Education Media Patients 52

Healthcare Success

OCTOBER 7, 2024

Influencer marketing is hot! But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? I'm a pharmaceutical physician. Yeah, influencer marketing for dummies, I mean. How you would use influencer marketing for each. The answer is yes! I like your topic a lot.

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Marketing Pharmaceutical Media Specialization 59

LEVO Health

OCTOBER 26, 2022

The medical device market is more saturated than you might think. You need a marketing strategy that sets your medical device apart from the competition. Bringing Your Medical Device to the Market. The first step to understanding medical device marketing is to learn how the U.S. Marketing Your Medical Device .

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Medical Marketing Patients Food and Drug Administration 52

Legacy MEDSearch

DECEMBER 7, 2022

Food and Drug Administration market clearance for the ArthroFree System. This was followed by additional partnerships with Hospital for Special Surgery (HSS) in New York, University Hospitals of Cleveland, and LG Electronics USA.”. “We Jazrawi, MD at NYU Langone Health.”. About the Excellence Awards & Rankings.

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