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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? 1ne: Medscape – Still number one with physicians.

Doctors 286
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Do pharma marketers have a responsibility to the public?

World of DTC Marketing

IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. Or do we, as individuals, have a special responsibility to the public at this moment in time? As a marketer, most of us, like a Jungian archetype, are true Communicators. The post Do pharma marketers have a responsibility to the public?

Marketing 180
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Time to rethink the objective of DTC marketing

World of DTC Marketing

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Targeted in the right publications, print ads can be a great DTC marketing tool.

Marketing 155
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Pharma Tuesday Stuff

World of DTC Marketing

Bayer has developed a Google voice assistant for physicians so they ask “hey Google tell me about…” Unfortunately, it’s a waste of money as the vast majority of physicians prefer using online tools and not voice assistants. Bayer’s Google voice assistant is a waste of money. Now that people are returning.

Pharma 253
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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Trust, for example, in physicians is still relatively high. Physician trust in the U.S. Physician trust in the U.S. What does this mean for DTC and HCP marketing?

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Medical Devices Are Evolving Toward Specialized Solutions

MedCity News

As medical devices evolve and become more sophisticated, we are seeing a trend toward specialization. When robotic devices for minimally invasive procedures started to proliferate the market in the 1990s, for instance, we tended to measure the value of the devices by the variety and quantity of maneuvers and procedures they could handle.

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How to Find the Best Digital Marketing Agency for Your Business 

Pharma Marketing Network

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.