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In this episode of the Medical Sales podcast, we delve into the dynamic world of ophthalmology medical sales. Our host, Samuel Adenyika, sits down with the Zach Ballinger , a marketing director with extensive experience in the pharmaceutical industry and an impressive journey into the specialized field of ophthalmology.
Today’s guest, Justin Knott runs a marketing agency that focuses on helping surgical groups promote their practice and services to gain a wider market reach. Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. — Watch the episode here.
We’re assisting the physicians in all of these cardiac procedures, which at that time, was blowing up because we were going from cutting someone’s chest open to do bypass surgery to angioplasty, and all these new techniques. I got a chance to become a clinical specialist and work with physicians rolling out this new technology.
Everybody’s like we have to have salesexperience. How do you get salesexperience without salesexperience? 04:35 Given my background, my one year of salesexperience, now I was ready at the age of 26. And I remember sitting at a dinner with four physicians all within the same practice.
The absorption, distribution, metabolism, elimination, and mechanism of action of each drug must be considered by all healthcare professionals (HCPs) when deciding the best treatment regimen for their patients, making it a crucial factor in a drugs development and success in the market.
He provides a fascinating glimpse into what it takes to excel in the field of medical device sales, emphasizing the importance of authenticity and passion. The perfect blend of persistent dedication, a heartwarming touch of southern hospitality, and an innate understanding of the needs of both physicians and patients.
She shines a light on the competitiveness of the market, the preferences of physicians, and even personal growth. However, what that would look like is the physician says, “We need this.” The physician says, “Is X company around?” For the most part, they understand but these physicians can be very particular.
In this episode, we have Sean Pitts from GCX corporation to uncover the ins and outs of OEM Sales. Sean breaks down the acronym, demystifying its meaning while sharing his transition from a lab manager to holding the role of Vice President of Global Sales and Marketing. W hat exactly is OEM sales? My name is Sean Pitts.
If you’re a device rep and you’re trying to inform a physician into changing their surgical behavior, you’re telling the little guy on top of the elephant which way to steer that elephant. We are your whole marketing team or the extension of your 1 or 2-man marketing team. The elephant wins.
You need to be knowledgeable about your products and offer marketable products or services beneficial to the practice for improving patient care. Likewise, at MedCepts, we are very selective in the opportunities we allow vendors, manufacturers or physician inventors to post. Yes, this is crucial.
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What happens when MMA, telecom, medical sales, and marketing meet together? Chandler has a strong background in sales, marketing, and territory management. Evan comes from the telecommunication industry, but is equipped in sales strategy and customer targeting. I went to a training program for marketing and sales.
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At Medical Sales College, we believe in the power of the medical sales industry. We’ve seen first-hand, thousands of students go through our program and benefit from medical sales. This industry is not only filled with opportunities for everyone, but with proper training and education, you can thrive quickly in medical sales.
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In these types of instances a physician will not be purchasing a device or piece of equipment because they like you. When a customer views all of the products on the market as similar, this does not work as well. In the current high inflation economic environment medical device companies are even more focused on sales margins.
That’s my zone of genius and all of my experience historically. Is it that you help create the marketing video content with them or do they have content already, and you guys are helping them get it out into the airwaves like LinkedIn? You don’t have salesexperience. They make a lot of money.
One specific product is still fairly new to the market and extremely disruptive in the space. Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would call on physicians during the day. I had a degree in Business Administration with a minor in Marketing. 15+ years of OR salesExperience.
You can go to the cadaver lab or help the physicians. There are a lot of those positions that are out there, and that’s completely a different aspect than what you are looking to do but when you look at aesthetics, that’s where med medical sales reps can make $350,000, $750,000 or $1 million. It was with both.
When you think about your role and how you got into it and you think about someone that’s outside the industry that wants to become a medical device sales rep, would you advise them to go your route and start as clinical specialist or would you advise them to start as an associate sales rep? Why would you do either?
Having a top-tier sales team isn’t just an asset—it’s a necessity for driving business growth. Without skilled sales professionals, even the best products can struggle to gain traction in a crowded market. So, how do you build a medical sales team that excels? Let Us Build You A Medical Sales Machine Today!
Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions. These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals.
On a high level, from phone calls to meetings, everything is in line with what the rep is looking for and the physician they want to meet with. I hopped into it in 2007, ’08, and ‘09 when the market crashed but everybody had a cell phone. I was working every day, doing well at work while people were getting rocked in the stock market.
There were many times I was in pretty much every one of those cases and the surgeons or physicians would turn and look at me and be like, “What’s next?” I was anticipating that cardiac surgery is going to be that times 1,000 because I had no experience in cardiac. The sales rep is the clinical and sales support.
At the same time, it’s a very different world than it was 33 years ago when I started calling out physician’s offices. Did your experience consist of both inside and outside salesexperience? Let’s jump into what makes a good sales professional. HMOs and PPOs didn’t even exist.
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Medical sales reps frequently struggle to explain intricate device features and benefits, especially when their audience consists of busy healthcare professionals with limited time and high expectations. In todays highly competitive market, immersive medical sales technology is no longer optionalits essential. The Solution?
Everybody’s like we have to have salesexperience. How do you get salesexperience without salesexperience? 04:35 Given my background, my one year of salesexperience, now I was ready at the age of 26. And I remember sitting at a dinner with four physicians all within the same practice.
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