World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

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Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

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Marketing Pharma Sales Management 180

World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product.

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FDA Prescription Physicians Pharma 180

World of DTC Marketing

MAY 17, 2021

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Targeted in the right publications, print ads can be a great DTC marketing tool.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? Is TV the best channel?

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. What does this mean for DTC and HCP marketing? But do doctors trust the system?

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Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. It largely depends on how big your market is and where they get their health information.

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Doctors Side effects Marketing Patients 296

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Patients have wanted this for a long time.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

SEPTEMBER 22, 2021

SUMMARY: Like it or not, there will not be a return to normal for DTC marketing. DTC marketers need to get more personal and stop using a generic formula for marketing. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins.

Doctors 43

Doctors Media Marketing Prescription 43

World of DTC Marketing

AUGUST 7, 2022

Researchers found that physicians don’t think very highly of health insurance companies and believe they’re putting patients at risk with policies such as prior authorizations ahead of filling prescriptions. Health insurance policies are stressing many physicians out. Not our system.

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Insurance Doctors Government Physicians 263

World of DTC Marketing

JUNE 1, 2022

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year. billion in time each year.

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Insurance Patients Doctors Physicians 225

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Over the past many years, they’ve seen their colleagues on the performance marketing side grow in influence and sophistication as their datasets and digital channels have expanded their value to the business. Should pharma brand campaigns drive quality, affinity, or persuasion?

Pharma 111

Pharma Marketing Prescription Media 111

World of DTC Marketing

AUGUST 13, 2020

It’s also a good time to review processes to ensure they add value to patients and physicians. I’ve seen a real change in the way people are making treatment decisions when it comes to prescription drugs. Is HCP marketing changing? The other area I see hiring is marketing.

Pharma 223

Pharma Doctors Media Marketing 223

World of DTC Marketing

NOVEMBER 5, 2021

Novo Nordisk has admitted that it would not be able to keep up, adding that it would likely take until early 2022 for the supply to stabilize and that some patients “are experiencing an approximate one month or longer delay in filling prescriptions for Wegovy.” The worst thing any marketer can do is over-promise and under-deliver.

Insurance 271

Insurance Side effects Medical Prescription 271

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. Newer products have a lower bounce rate, while products that have been on the market longer have higher bounce rates. 2wo: Time on site and pages viewed remain very low.

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Pharma Digital Media Marketing Pharma reps 180

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. The B2B marketing strategy you use has to stand out. The good news is you can find success through many of the best practices marketers have proven over the years.

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Doctors Physicians Marketing Prospecting 62

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. Thus, market access involved little engagement with a small set of stakeholders.In Thus, market access involved little engagement with a small set of stakeholders.In

Marketing 91

Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. Thus, market access involved little engagement with a small set of stakeholders.In Thus, market access involved little engagement with a small set of stakeholders.In

Marketing 91

Marketing Key account management Pharma Healthcare 91

PM360

DECEMBER 20, 2023

The industrial production process reduced cost, time to market, and in most cases, improved quality. This analogy is relevant to many industries, but especially modern marketing. And today’s “Content Supply Chain” is enabled by marketing automation technology.

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Marketing Distribution Media Physicians 105

World of DTC Marketing

JULY 17, 2022

Wegovy arrived on the market amid a global obesity crisis. Payers also face hurdles, so patients must obtain permission before filling a prescription. One Maryland pharmacist told me she had seen many prescriptions for Wegovy, none of which had ever come back after being sent for authorization. .

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Side effects Doctors Insurance Prescription 209

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. However, patient uptake hasn’t matched rising market competition. What Marketers Can Do. And among patients who have tried preventive medications for migraine, 39% said they no longer took them.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

APRIL 5, 2022

Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. HCP marketing is changing very quickly. The other challenge is going to be flexibility.

Pharma 196

Pharma Marketing Doctors Physicians 196

World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. More than three-quarters of physicians say their practice is offering telemedicine visits. ” I spoke to several thought leaders who said they expect a “rush” of patients to their offices once the pandemic metrics improve.

Doctors 213

Doctors Physicians Pharma Medical 213

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Prescription drugs costs are just a small part of healthcare costs (11%). This has to be upsetting to employers experiencing riding employee healthcare costs.

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Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

FEBRUARY 3, 2021

The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.” To a lot of pharma marketing people, everything they do is about generating business.

Pharma 187

Pharma Patients Management Prescription 187

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

Media 180

Media Marketing Patients Prescription 180

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Healthcare Marketing Patients 116

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. It’s a significant issue, but healhealthcare companies are determined to record profits.

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Insurance Prescription Healthcare Healthcare 154

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Pharma 98

PM360

OCTOBER 28, 2022

As the industry struggles to maintain the same levels of productivity in R&D as in previous years, a greater emphasis than ever is being placed on providing an accurate estimation of demand and prescription trends. The choice will depend on both the product in development and the market in which it will launch.

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Doctors Prescription Physicians Marketing 98

Nixon Gwilt Law

MAY 26, 2023

Investors will look for a viable revenue stream as an important part of assessing your business’s market fit and long-term potential for success, and reimbursement is one way to demonstrate that. EXAMPLE VR USE CASE : A prescription VR platform that provides mental stimulation to reduce a patient’s pain sensation to help manage chronic pain.

Healthcare 119

Healthcare Healthcare Marketing Physicians 119

World of DTC Marketing

MARCH 29, 2022

Proper diet and exercise seem to be the prescription for many common health problems: high blood pressure and cholesterol, heart disease, stroke, and obesity. This is not normal. In addition, low physical activity levels are associated with $117 billion in health care costs every year. What is the role of healthcare? This is unacceptable.

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Insurance Education Healthcare Healthcare 231

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. “We are currently focused on offering a convenient way to get prescriptions. The platform.

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Medical Prescription Doctors Physicians 97