Fierce Pharma

OCTOBER 5, 2023

This discussion interviews Harshit Jain, a physician turned entrepreneur and founder of Doceree, a company solving healthcare professional marketing challenges focused on pharmaceuticals. |

Marketing 198

Marketing Physicians Pharma Healthcare 198

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

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Marketing Pharma Physicians Side effects 202

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. The post DTC marketers addicted to TV.

Marketing 227

Marketing Side effects Physicians Patients 227

World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors? The other issue is a payment to physicians. Physicians listen to other physicians.

Prescription 181

Prescription Marketing Doctors Physicians 181

MedCity News

DECEMBER 18, 2022

Many (not all) physician-/scientist-CEOs have a tendency to revert to their area of comfort by using highly scientific terminology and concepts in ways that derail from the purpose of the presentation: articulating the business case in a finite amount of meeting time.

Physicians 261

Physicians Marketing Biopharma 261

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? 1ne: Medscape – Still number one with physicians.

Doctors 286

Doctors Physicians Pharma reps Pharma Rep 286

MedCity News

JULY 7, 2024

How do independent physicians’ practices maintain a data-based marketing strategy while staying HIPAA compliant? The post New Online Tracking Guidance from HHS: Staying Compliant While Not Breaking the Bank appeared first on MedCity News.

Physicians 273

Physicians Marketing 273

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Will they transform their HCP marketing or stick to dated models?

Marketing 218

Marketing Pharma Insurance Medical 218

MedCity News

MAY 18, 2023

The research argued that retailers are beginning to seriously compete with the traditional healthcare system when it comes to the primary care market — growth in retail clinic claims have greatly outpaced claims growth for urgent care centers, emergency departments and physician practices.

Retail 322

Retail Physicians Healthcare Healthcare 322

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

Marketing 180

Marketing Pharma Sales Management 180

Pharma Marketing Network

MARCH 12, 2025

Pharmaceutical marketers face a unique challenge. For an in-depth look at how pharma companies succeed in digital advertising, visit Pharma Marketing Network. Patients may search for best treatment for migraine, while a physician may look for clinical data on CGRP inhibitors. This makes keyword selection even more critical.

Marketing 59

Marketing Pharma Prescription Competition 59

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. ” The answer is complicated and lies in a system where DTC and HCP marketers “have to do something.” DTC marketers often repurpose offline ads for use online which doesn’t work.

Physicians 270

Physicians Marketing Pharma Insurance 270

Scott’s Directories

JANUARY 23, 2025

A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province. Whether for recruitment, marketing, or patient care coordination, leveraging a list of doctors in Nova Scotia ensures precision in decision-making and strengthens healthcare networks.

Physicians 52

Physicians Medical Doctors Recruitment 52

Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. Are you still relying on traditional marketing tactics, or have you embraced a more dynamic, omnichannel marketing approach? Table of Contents What is Omnichannel Marketing in Pharma?

Marketing 59

Marketing CRM Pharma Patients 59

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital.

Pharma sales reps 173

Pharma sales reps Marketing Pharma Sales 173

World of DTC Marketing

JANUARY 19, 2021

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. New ways to reach consumers need to be explored.

Marketing 180

Marketing Pharma Recruitment Physicians 180

Pharma Marketing Network

DECEMBER 5, 2024

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

Networking 52

Networking Marketing Pharmaceutical Pharma 52

World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” ” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

Pharma Marketing Network

MARCH 13, 2025

But how can marketing teams effectively integrate AI into their strategies? By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharma companies can gain deeper insights into customer behaviors and market trends. For insights on digital transformation in pharma, visit Pharma Marketing Network.

Marketing 52

Marketing Pharma Medical Ethics 52

MedCity News

MARCH 16, 2023

Physicians face a lot of barriers from insurers in completing studies on drugs in the accelerated approval pathway, declared Dr. Robert Califf, commissioner of food and drugs at the Food and Drug Administration. Insurers need to help, he said during the AHIP Medicare, Medicaid, Duals and Commercial Markets Forum.

Insurance 261

Insurance Food and Drug Administration Food Physicians 261

MedCity News

JULY 11, 2022

Tebra, a company that sells software to independent physician practices, announced it has raised more than $72 million and reached a valuation greater than $1 billion.

Physicians 244

Physicians Sales Marketing 244

Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Moreover, marketing strategies must be future-ready.

Marketing 52

Marketing Pharma Media Networking 52

World of DTC Marketing

MARCH 16, 2021

IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. As a pharma marketer who has worked in many other therapeutic categories and recently on a Covid launch, I have become acutely aware of the interaction between national poles and the on-the-ground sentiment I have observed.

Marketing 180

Marketing Pharma Specialization Doctors 180

MedCity News

OCTOBER 20, 2022

Texting has the power to help you build relationships, especially since it fits into most peoples’ schedules, and takes almost no effort to read and respond to.

Marketing 293

Marketing Patients Physicians 293

World of DTC Marketing

MAY 17, 2021

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Targeted in the right publications, print ads can be a great DTC marketing tool.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. More importantly, they also need to help physicians decide when an in-person visit is required versus a telehealth session. Will physicians jump on the telehealth bandwagon?

Doctors 309

Doctors Physicians Patients Pharma 309

World of DTC Marketing

AUGUST 11, 2021

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site. Your goal here is to defend your market share. POST-LAUNCH.

Marketing 143

Marketing Side effects Management Patients 143

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Most physicians are trained in medicine and rely on their experiences to understand patients.

Side effects 203

Side effects Physicians Insurance Marketing 203

Healthcare Success

DECEMBER 16, 2024

She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.

Marketing 52

Marketing Physicians Sales Healthcare 52

Healthcare Success

MARCH 25, 2025

She shares how organizations can leverage this healthcare marketing trend to engage potential patients early and offers key strategies for optimizing symptom-based searches to drive patient conversions. Content marketing strategies for healthcare organizations should emphasize the following: Physician-authored or physician-reviewed content.

Healthcare 95

Healthcare Healthcare Healthcare Provider Medical 95

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. Physicians visit pharma websites, but, like online health seekers, they often reach out to others to get more information. ” There is no one answer to that question. No, not at all.

Physicians 213

Physicians Marketing Pharma Leads 213

World of DTC Marketing

SEPTEMBER 18, 2020

This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).

Physicians 259

Physicians Patients Engineering Doctors 259

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

FEBRUARY 2, 2022

Never mind that physicians have turned against the drug Biogen wants to fight the decision because of their business needs. ” A physician on STAT News wrote, “the consequences of FDA approval are as disturbing as they are vast. Putting it on the market will stress Medicare’s resources.”

Food and Drug Administration 239

Food and Drug Administration Physicians Side effects Doctors 239

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Here are some basics: 1ne: Physicians receive a lot of emails and don’t have time to read every one. 100 percent of U.S.

Physicians 180

Physicians Doctors Marketing Sales 180