Fierce Pharma

OCTOBER 5, 2023

This discussion interviews Harshit Jain, a physician turned entrepreneur and founder of Doceree, a company solving healthcare professional marketing challenges focused on pharmaceuticals. |

Marketing 199

Marketing Physicians Pharma Healthcare 199

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. The post DTC marketers addicted to TV.

Marketing 227

Marketing Side effects Physicians Patients 227

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors? The other issue is a payment to physicians. Physicians listen to other physicians.

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Prescription Marketing Doctors Physicians 181

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? 1ne: Medscape – Still number one with physicians.

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Doctors Physicians Pharma reps Pharma Rep 286

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Will they transform their HCP marketing or stick to dated models?

Marketing 218

Marketing Pharma Insurance Medical 218

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

Marketing 180

Marketing Pharma Sales Management 180

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. ” The answer is complicated and lies in a system where DTC and HCP marketers “have to do something.” DTC marketers often repurpose offline ads for use online which doesn’t work.

Physicians 270

Physicians Marketing Pharma Insurance 270

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital.

Pharma sales reps 173

Pharma sales reps Marketing Pharma Sales 173

World of DTC Marketing

JANUARY 19, 2021

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. New ways to reach consumers need to be explored.

Marketing 180

Marketing Pharma Recruitment Physicians 180

World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” ” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. This is especially true for undiagnosed patients.

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Marketing Doctors Physicians Prescription 155

World of DTC Marketing

MARCH 16, 2021

IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. As a pharma marketer who has worked in many other therapeutic categories and recently on a Covid launch, I have become acutely aware of the interaction between national poles and the on-the-ground sentiment I have observed.

Marketing 180

Marketing Pharma Specialization Doctors 180

World of DTC Marketing

MAY 17, 2021

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Targeted in the right publications, print ads can be a great DTC marketing tool.

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Marketing Media Side effects Prescription 155

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. More importantly, they also need to help physicians decide when an in-person visit is required versus a telehealth session. Will physicians jump on the telehealth bandwagon?

Doctors 309

Doctors Physicians Patients Pharma 309

World of DTC Marketing

AUGUST 11, 2021

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site. Your goal here is to defend your market share. POST-LAUNCH.

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Marketing Side effects Management Patients 143

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Most physicians are trained in medicine and rely on their experiences to understand patients.

Side effects 203

Side effects Physicians Insurance Marketing 203

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. Physicians visit pharma websites, but, like online health seekers, they often reach out to others to get more information. ” There is no one answer to that question. No, not at all.

Physicians 213

Physicians Marketing Pharma Leads 213

World of DTC Marketing

SEPTEMBER 18, 2020

This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).

Physicians 259

Physicians Patients Engineering Doctors 259

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

FEBRUARY 2, 2022

Never mind that physicians have turned against the drug Biogen wants to fight the decision because of their business needs. ” A physician on STAT News wrote, “the consequences of FDA approval are as disturbing as they are vast. Putting it on the market will stress Medicare’s resources.”

Food and Drug Administration 239

Food and Drug Administration Physicians Side effects Doctors 239

Healthcare Success

NOVEMBER 27, 2023

Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Some of the hospitals and multilocation practices that engage our agency have doctors, executives, investors, and other stakeholders aligned around their brand strategy and marketing plan.

Doctors 118

Doctors Marketing Healthcare Healthcare 118

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Here are some basics: 1ne: Physicians receive a lot of emails and don’t have time to read every one. 100 percent of U.S.

Physicians 180

Physicians Doctors Marketing Sales 180

World of DTC Marketing

DECEMBER 11, 2020

(Mckinsey) Much of the prevailing market research on COVID-19 vaccination frames sentiment as “likely,” “unlikely,” or “neutral.” Cautious adopters”: Forty-five percent of respondents want to wait until the vaccine has been on the market for between three and 12 months or until they feel confident in it.

Physicians 227

Physicians Media Side effects Safety 227

World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. So let’s diagnose Amazon’s purchase.

Doctors 283

Doctors Prescription Consulting Physicians 283

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. As we found in our latest physician survey, physicians are actively seeking more information on key topics such as patient affordability, patient eligibility, clinical results, formulary coverage, and more.

Marketing 97

Marketing Physicians Electronics Patients 97

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

Pharma 235

Pharma Physicians Pharma reps Pharma Rep 235

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. It largely depends on how big your market is and where they get their health information.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

JULY 31, 2021

To get accurate information, follow one of the many physicians online. Whenever possible, I have tried to share information from leading physicians to help others understand exactly what’s going on. SUMMARY : People are anxious because of the resurgence of COVID. Unfortunately, there is a lot of false and bad information online.

Media 253

Media Doctors Physicians Medicine 253

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. What does this mean for DTC and HCP marketing? But do doctors trust the system?

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. Digital advertising will account for 64.4%

Media 204

Media Marketing Physicians Pharma 204

World of DTC Marketing

AUGUST 26, 2020

Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? Even though pharma companies rotate people in and out of positions a lot some pharma reps have a great relationship with physicians with Oncologists ranking them as an important part of communication with pharm companies.

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Pharma reps Pharma Rep Doctors Physicians 237

World of DTC Marketing

JANUARY 1, 2022

Telehealth will find a niche for patients who need their doctors for simple health issues, but physicians still need to be taught how to recognize more severe problems that require an office visit. Some of the questions I get from senior marketing people leave me speechless. Think “patient journey.”

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Healthcare Healthcare Side effects Prescription 244