PM360

JANUARY 24, 2025

An Identity Crisis in Pharmaceutical Sales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? Weve seen this in recent ZS research, which points to what were calling an identity crisis in sales. But sales reps remain the No.

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PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Xyzal —which launched in 1995 but entered the OTC market in 2017—found success with a creative that debuted in February. Authentic Celebrity Appearances.

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Pharma Prescription Marketing Pharmaceutical Sales 98

Storyvine

OCTOBER 1, 2022

In-person access to Health Care Providers (HCPs) was dramatically reduced due to COVID-19, and pharmaceutical sales reps struggled with gaining access and engagement even as things have “returned to normal.” Senior Regional Marketing Associate, Novartis Oncology.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions.

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Ethics Pharmaceutical Sales Sales Safety 52

Rep-Lite

NOVEMBER 14, 2023

Types of Medical Sales Jobs Medical sales jobs can vary based on the products or services being sold and the target audience. Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Have you ever noticed how some medicines suddenly become a lot cheaper after being on the market for a few years? Suddenly, the market is full of options, and you can get the same treatment for a fraction of the cost. When a drug’s patent expires, it doesn’t just lower costs for patients – it also shakes up the pharmaceutical market.

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Medicine Pharma sales reps Healthcare Provider Healthcare 40

Contrarian Sales Techniques

APRIL 26, 2022

A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical executive can work with customers or suppliers with whom they connect. Medical Sales Executive Job Description 1. They sell medical equipment to medical practices and other practices that could benefit from it.

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Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

A potential medical executive may obtain certification from the National Association of Pharmaceutical Sales Representatives or find other sales certificates to develop his or her skills. A large number of field medical sales execs have non-scientific degrees. 3 Medical Sales Executive Requirements 1.

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Evolve Your Success

MARCH 15, 2022

When I think of sales technology, that’s exactly where my mind goes. You’ve been in pharmaceutical sales before. If you’re in a medical device, you can use all sorts of different features to email, send out marketing and do all sorts of things for those types of companies. Click To Tweet.

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Medical sales Sales Medical Sales technology 130

Contrarian Sales Techniques

NOVEMBER 19, 2024

OTC medications are drugs you can buy without a prescription. For pharma sales in Malaysia, OTC medications represent a unique market segment. Unlike prescription drugs, the success of OTC products often depends on how well they’re marketed to consumers and trusted by pharmacists. What Are OTC Medications?

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Doctors Pharma sales reps Retail Pharma reps 40

Contrarian Sales Techniques

NOVEMBER 18, 2024

Brand-name drugs go through years of research and development, along with hefty marketing budgets. Globally, generic medicines account for around 80% of prescriptions filled, according to the World Health Organization (WHO). Once their patent expires, other manufacturers can produce the same medicine without repeating all that work.

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Pharmaceutical Technology

MAY 29, 2008

PD: He will undoubtedly continue the process of adapting the business model to the more difficult market conditions. At the same time he has also confirmed the priority of continuing to build GSK’s science base and to bring the pipeline to market as quickly as possible. PT: How do you think GSK is placed competitively?

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Evolve Your Success

JANUARY 31, 2023

A lot of organizations that may have a sales model don’t probably follow the prescription that we deliver or the method that we deliver to them, which is why they contract us. We give them disease state knowledge, product knowledge, competitive knowledge, marketing talk points, strategies, features, and benefits.

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Rep-Lite

JUNE 28, 2023

In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. According to recent statistics, the global medical technology market is projected to reach a staggering US$570.70bn in 2023. Each sector has its unique dynamics, market trends, and customer base.

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Medical sales Sales Medical Medical sales reps 52

Rep-Lite

MARCH 21, 2024

Healthcare professionals come in all forms: pharmaceutical sales reps, surgical sales reps, biotech sales reps, etc. However, for this exploration, we will be using the umbrella term, medical sales representative. Medical sales reps need to be aware of these things to make the most of their careers financially.

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Contrarian Sales Techniques

NOVEMBER 18, 2024

With platforms like Esyms and DoctorOnCall leading the way, Malaysians can now order prescription and over-the-counter medications online, and have them delivered directly to their homes. Disclaimer: This post is just me sharing my own thoughts and experiences from working in the pharmaceutical sales industry.

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Medicine Pharma sales reps Safety Healthcare 40

Quantified

JUNE 28, 2022

On the one hand, patient need for access and business need to restore and accelerate sales and prescription momentum have never been more critical. 6 Steps to Improving Pharma Sales. Step 2: Audit Marketing & Sales Alignment. On the other hand, HCP access for the field force has never been more challenging.

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Rep-Lite

JANUARY 3, 2024

Medical sales representatives typically work for pharmaceutical companies, medical device manufacturers, or healthcare service providers. Medical sales reps play a vital role in bringing new and innovative products and treatments to the market. Thinking about getting into medical sales?

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Medical sales Sales Medical Medical sales reps 52

Evolve Your Success

AUGUST 30, 2022

There are a lot of misconceptions about what it means to work in medical sales, whether in pharmaceutical sales, medical device sales, or diagnostic testing. In this episode, Julia Greenspan debunks the myth of medical device reps in trauma sales and levels the playing field in orthopedic trauma.

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Pharmaceutical Representative Training

JUNE 22, 2024

The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape The US Bureau of Labor Statistics (BLS) projects the number of jobs for pharmaceutical sales representatives will grow by four percent by 2031, adding approximately 170,000 new job openings per year over this decade.

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Pharmaceutical Technology

JANUARY 30, 2023

During 2019–21, when sales being close to predicted levels resulted in single-digit payback rates, the scheme was relatively popular with the pharma sector. In the meantime, companies may decide to switch their attention to other territories such as the US or China, risking long-term damage to the UK pharma market.

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Government Pharma Sales Medicine 97

Evolve Your Success

OCTOBER 3, 2023

It is new to the market. As I said, it’s new to the market, so we are teaching physicians new ways to test their patients and also help treat their patients. Also, I work with pharmaceutical reps to see what physicians they’re working with who are writing certain prescriptions for patients. Tell us why.

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Pharmaceutical Technology

JULY 23, 2008

The world’s biggest pharmaceutical company Pfizer announced in June 2008 that it would be putting its “full scope and scale” behind a push into the cancer market. ” “Between 2003 and 2005 global sales for cancer-treating drugs grew by 40%.” There’s been a huge change in the market.”

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Contrarian Sales Techniques

DECEMBER 10, 2023

Calling All Pharma Sales Managers: It's Time to Go Data-Driven In the high-pressure world of pharmaceutical sales, every minute counts. It's your secret weapon for maximizing your team's efficiency and driving those sales numbers up. This will help you anticipate customer needs and tailor your sales message accordingly.

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Pharma Sales Sales Strategy Sales Management 40

Contrarian Sales Techniques

NOVEMBER 11, 2024

You know, I’ve always found it interesting that, even with so many affordable generics on the market, private hospitals here in Malaysia tend to stick with the original brands. Disclaimer: This post is just me sharing my own thoughts and experiences from working in the pharmaceutical sales industry.

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