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Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. This article explores the key metrics pharma marketing teams should prioritize to drive success.

Media 52
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Roche's Vabysmo shows potential to treat eye disorder common in Asia

Fierce Pharma

Few pharmaceutical products have taken the market by storm like Roche’s Vabysmo. Interim results from a late-stage trial of Roche's Vabysmo on Asian patients with polypoidal choroidal vasculopathy suggest that the injected treatment is effective.

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AI IN PHARMACEUTICAL MARKETING: Optimizing Automation and Expertise

PM360

AI drives automation and optimization that empower pharmaceutical marketers to rapidly scale commercialization-oriented content and activities. The transformative impact of AI on pharmaceutical marketing is significant, with much to consider regarding its promise and how its reshaping the industry.

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5 Proven Social Media Marketing Strategies for Pharma Brands

Pharma Marketing Network

In the world of pharmaceutical marketing, social media marketing strategies are more than a trend; they’re a necessity. Know Your Audience and Their Needs Understanding your audience isn’t just a nice-to-have; it’s the foundation of successful social media marketing strategies. Why It Works: People trust people.

Media 52
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The Benefits of a Sales Pilot for Pharmaceutical Products

MaBiCo

The Benefits of a Sales Pilot for Pharmaceutical Products A sales pilot is a short-term experiment that tests a product’s sales performance or a new sales approach. In that way a pharmaceutical company is better prepared to market its products, minimizes its risk and saves a significant amount of time and resources.

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Europe’s pharmaceutical packaging market to value over $35bn by 2028

European Pharmaceutical Review

Europe’s pharmaceutical packaging and labelling market is projected to reach $35.78 billion in 2022, the pharmaceutical packaging and labelling market in Europe is expected to expand at a compound annual growth rate (CAGR) of 4.78 billion in 2028, according to a report by Arizton. Having been valued at $27.04

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Ampoules packaging market forecast to 2033

European Pharmaceutical Review

A report by The Brainy Insights has predicted that the ampoules packaging market will value $9.83 A higher incidence of chronic diseases will propel growth of the market between 2024 and 2033, according to the data. This can therefore limit growth of the market when it comes to product demand. billion by 2033.