Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.

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Marketing Food and Drug Administration Pharma Doctors 52

PM360

JANUARY 24, 2025

But sales reps remain the No. 1 line item in pharma company budgets. companies are paying reps 50-75% over market rates. With conflicting stats like these, its no wonder theres an identity crisis in the sales force. The best reps focus on patients, not prescriptions.

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Sales Pharma sales reps Patients Prescription 52

PM360

JULY 21, 2022

3 Sales reps’ meetings with physicians also shifted from 64% in-person prior to the COVID-19 pandemic to 65% virtual during the pandemic. Physicians are also difficult to reach through traditional internet marketing. Increasing Market Awareness Remains a Challenge. Pharma Sales Reps are Struggling – Here’s Why.”

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Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

OCTOBER 13, 2020

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Access by pharma sales rep has been significantly reduced across the board.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

OTC medications are drugs you can buy without a prescription. For pharma sales in Malaysia, OTC medications represent a unique market segment. Unlike prescription drugs, the success of OTC products often depends on how well they’re marketed to consumers and trusted by pharmacists. What Are OTC Medications?

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Doctors Pharma sales reps Retail Pharma reps 40

Contrarian Sales Techniques

NOVEMBER 19, 2024

Have you ever noticed how some medicines suddenly become a lot cheaper after being on the market for a few years? Suddenly, the market is full of options, and you can get the same treatment for a fraction of the cost. When a drug’s patent expires, it doesn’t just lower costs for patients – it also shakes up the pharmaceutical market.

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Contrarian Sales Techniques

NOVEMBER 18, 2024

With platforms like Esyms and DoctorOnCall leading the way, Malaysians can now order prescription and over-the-counter medications online, and have them delivered directly to their homes. Online pharmacies have gained massive traction in Malaysia, especially after the COVID-19 pandemic.

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Medicine Pharma sales reps Safety Healthcare 40