Contrarian Sales Techniques

NOVEMBER 20, 2024

These ‘lucky’ market breaks don’t happen often, but when they do, they can open doors for your products to gain a foothold. What Are Market Breaks? Market breaks occur when a competitor’s product goes out of stock, creating a gap in the market. When your competitors face stock shortages.

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Vodori

MAY 18, 2022

As the healthcare market continues to shift from the pandemic and beyond, nobody fully has their healthcare provider (HCP) digital engagement strategy figured out yet. In the Healthcare Marketers Trend Report 2022 from MM&M, they continually note shifts towards digital materials. New challenges for pharma marketers post-COVID.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

Let’s explore why this preference matters and how it shapes the rural market. How Pharma Sales Reps Can Adapt If you’re targeting rural clinics, don’t push too hard to replace established brands. But with patience, persistence, and the right approach, pharma sales reps can carve out opportunities for newer products.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Rural areas in Malaysia offer a unique challenge for pharma sales reps. What It Means for Pharma Sales Reps If you’re covering rural areas, remember: it’s not about selling a product – it’s about building a relationship. In the long run, these efforts will set you apart in a competitive market.

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Pharmaceutical Representative Training

FEBRUARY 29, 2024

Embark on a journey to success in pharmaceutical sales with our comprehensive guide tailored for aspiring representatives. Unveiling the Role of a Pharma Sales Rep Pharmaceutical sales representatives (PSRs) play a pivotal role in driving sales for their company’s pharmaceutical products.

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PM360

JANUARY 24, 2025

An Identity Crisis in Pharmaceutical Sales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? But sales reps remain the No. 1 line item in pharma company budgets.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

For pharma sales in Malaysia, OTC medications represent a unique market segment. Unlike prescription drugs, the success of OTC products often depends on how well they’re marketed to consumers and trusted by pharmacists. Building relationships with pharmacists, who recommend these products daily, is key.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Have you ever noticed how some medicines suddenly become a lot cheaper after being on the market for a few years? Suddenly, the market is full of options, and you can get the same treatment for a fraction of the cost. When a drug’s patent expires, it doesn’t just lower costs for patients – it also shakes up the pharmaceutical market.

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Contrarian Sales Techniques

NOVEMBER 18, 2024

And hey, while we’re on the topic of buying medicines, let me clear up a little misconception: If you’re thinking of buying directly from me or other pharma sales reps, sorry to disappoint, but that’s not how we roll. It’s not official advice or a statement from any organization.

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