PM360

OCTOBER 28, 2022

This capability requires an orchestrated, cross-functional go-to-market model designed to address the needs and engagement preferences of a defined segment of large, complex, and strategically important healthcare systems and groups. How should leading pharma companies respond? Understanding Trends.

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Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.

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Vodori

MAY 18, 2022

As the healthcare market continues to shift from the pandemic and beyond, nobody fully has their healthcare provider (HCP) digital engagement strategy figured out yet. In the Healthcare Marketers Trend Report 2022 from MM&M, they continually note shifts towards digital materials. New challenges for pharma marketers post-COVID.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

Let’s explore why this preference matters and how it shapes the rural market. How Pharma Sales Reps Can Adapt If you’re targeting rural clinics, don’t push too hard to replace established brands. But with patience, persistence, and the right approach, pharma sales reps can carve out opportunities for newer products.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Rural areas in Malaysia offer a unique challenge for pharma sales reps. What It Means for Pharma Sales Reps If you’re covering rural areas, remember: it’s not about selling a product – it’s about building a relationship. In the long run, these efforts will set you apart in a competitive market.

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Pharma Marketing Network

SEPTEMBER 14, 2020

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Fast-tracking digital communication is now the new normal across many industries.

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Spotio

FEBRUARY 23, 2023

None of this means that pharmaceutical sales are dead. But it does mean that pharma reps need to adjust their sales processes to succeed in 2023 and beyond. Keep reading to learn more about the challenges that pharma sales reps face and how to overcome them. Here are the four most prominent ones.

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PM360

JULY 21, 2022

3 Sales reps’ meetings with physicians also shifted from 64% in-person prior to the COVID-19 pandemic to 65% virtual during the pandemic. Physicians are also difficult to reach through traditional internet marketing. Increasing Market Awareness Remains a Challenge. Pharma Sales Reps are Struggling – Here’s Why.”

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PM360

JANUARY 24, 2025

But sales reps remain the No. 1 line item in pharma company budgets. companies are paying reps 50-75% over market rates. With conflicting stats like these, its no wonder theres an identity crisis in the sales force. In oncology, the most restricted specialty in the U.S.,

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Quantified

APRIL 18, 2022

For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their primary channel to drive adoption of their medicine- the sales rep. Why is success in pharma sales so hard?

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Pharma Marketing Network

OCTOBER 13, 2020

How does this new system of limiting access to outsiders, reducing the number of people in the waiting room, and eliminating visits from outsiders impact pharma? Access by pharma sales rep has been significantly reduced across the board. Does that mean they have no access? Of course not.

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Pharmaceutical Representative Training

FEBRUARY 29, 2024

Embark on a journey to success in pharmaceutical sales with our comprehensive guide tailored for aspiring representatives. Unveiling the Role of a Pharma Sales Rep Pharmaceutical sales representatives (PSRs) play a pivotal role in driving sales for their company’s pharmaceutical products.

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and Medical Science Liaisons (MSLs) the same? MSLs are non-promotional, reactively having in-depth scientific discussions about marketed products with KOLs.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

For pharma sales in Malaysia, OTC medications represent a unique market segment. Unlike prescription drugs, the success of OTC products often depends on how well they’re marketed to consumers and trusted by pharmacists. Building relationships with pharmacists, who recommend these products daily, is key.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Have you ever noticed how some medicines suddenly become a lot cheaper after being on the market for a few years? Suddenly, the market is full of options, and you can get the same treatment for a fraction of the cost. When a drug’s patent expires, it doesn’t just lower costs for patients – it also shakes up the pharmaceutical market.

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Pharma Marketing Network

SEPTEMBER 14, 2020

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Fast-tracking digital communication is now the new normal across many industries.

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PharmaKinnex

JULY 1, 2022

There are several tools pharma sales reps can use to enhance their activities and reach new customers. Run Multi-Channel Marketing Programs. Single-channel marketing programs often limit the collaboration between inside and outside sales teams. Make Use of Technology. Use Shared Incentives.

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Contrarian Sales Techniques

NOVEMBER 18, 2024

And hey, while we’re on the topic of buying medicines, let me clear up a little misconception: If you’re thinking of buying directly from me or other pharma sales reps, sorry to disappoint, but that’s not how we roll.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

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