Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. What Are Drug Access Programs?

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. It’s a reality for many of us in pharma sales in Malaysia. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal.

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World of DTC Marketing

APRIL 27, 2021

I decided to call some more physicians within my network and ask about online visits from pharma reps. When I asked why the nurse at the front desk said that they are overwhelmed with patients who are finally coming out of Covid hibernation. They also said that trying to schedule MRIs and CAT scans is almost impossible.

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PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

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Integrity Solutions

JANUARY 15, 2020

Across industries, sales leaders are struggling to keep morale and engagement up while they push for higher revenue, margins and market share. But inevitably, they discover that “coaching” the pharma rep to make 40 calls a week instead of 25 doesn’t move the needle.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

These ‘lucky’ market breaks don’t happen often, but when they do, they can open doors for your products to gain a foothold. What Are Market Breaks? Market breaks occur when a competitor’s product goes out of stock, creating a gap in the market. One such golden moment? When your competitors face stock shortages.

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Veeva

APRIL 7, 2022

Whether companies are using two channels or 10, recognising the intrinsic effectiveness of how they relate customer messages is, and will become, more and more critical to differentiate in the market and ensure life sciences companies are not diluting their promotional efforts.

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PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. What will marketers need to do differently? What will be the biggest changes in the point of care marketing space in 2023 and beyond? Focus on Market Research.

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Pharma Marketing Network

OCTOBER 13, 2020

On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharma rep and a physician possible. Similar to the spike in the use of telemedicine between patients and physicians, there has been a spike in virtual detailing between pharma reps and physicians.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times!

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Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.

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PM360

SEPTEMBER 28, 2022

Pharma reps are especially critical when it comes to product information, with 55% of all U.S. Reps are an especially important source of product info for dermatologists (73%), GPs (63%), gastroenterologists, and orthopedic surgeons (61%). Channel Use in Flux. Life sciences companies’ owned channels remain relevant.

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Pharmaceutical Representative Training

JUNE 22, 2024

Technological advancements, shifting market dynamics, and updated regulations are leading to significant changes within the pharmaceutical industry. Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape.

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Storyvine

NOVEMBER 29, 2021

As one of our clients at a major pharma company recently said, “Virtual is here to stay,” which is why they engaged Storyvine to improve their sales via an alternative, but still personal, method of engaging with HCPs. Solution: 86% of businesses use video as a marketing tool.

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Cesare Ferrari

JULY 22, 2024

Also, already before the COVID-19 pandemic, many physicians began to restrict visits from pharma reps in some way, and the majority of offices had variable access policies governing pharma rep visits. Medical device sales reps are facing the same challenges and this is why this subject is so important.

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PM360

OCTOBER 8, 2024

Walters, MHA, NREMT, Practice Director – Tyler Market at Texas Oncology. “We And it is highly customizable so we can include important messages from HR, marketing and administration and with the interactive features, we can include more of our team in important conversations.”

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Contrarian Sales Techniques

MAY 17, 2024

This focus on ethical practices instilled a sense of pride and accountability in us as reps. In contrast, reps from generic pharmaceutical companies often had a different experience. Their training centered more on market competition and cost-efficiency.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 3 Sales reps’ meetings with physicians also shifted from 64% in-person prior to the COVID-19 pandemic to 65% virtual during the pandemic. THE CHALLENGE. THE SOLUTION.

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Rep-Lite

FEBRUARY 23, 2024

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.

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Close-Up CRM

MARCH 25, 2024

While digital channels are gaining traction, there’s an interesting paradox HCPs still place immense value on face-to-face interactions with pharma reps. Close-Up International’s CRM solution empowers pharma companies to adapt their resource allocation and deployment models seamlessly.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

For pharma sales in Malaysia, OTC medications represent a unique market segment. Unlike prescription drugs, the success of OTC products often depends on how well they’re marketed to consumers and trusted by pharmacists. Building relationships with pharmacists, who recommend these products daily, is key.

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PM360

OCTOBER 22, 2024

Seize the Opportunity In the past, manufacturers wouldn’t dream of launching a new drug without a team of field representatives to market and sell it. As a former pharma rep and district manager, I would value any tool that echoed my brand’s message to HCPs. Reps spend most of their time identifying patient type and efficacy.

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Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

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Contrarian Sales Techniques

JULY 13, 2024

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. Public or Private: Choosing Your Sales Battleground Navigating the Malaysian healthcare system is like trying to find your way through a pasar malam (night market) on a busy weekend.

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Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

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Evolve Your Success

JANUARY 10, 2023

It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharma reps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. We all know what the markets were doing in 2008. I will start from a macro level.

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Evolve Your Success

MAY 9, 2023

One specific product is still fairly new to the market and extremely disruptive in the space. I would say it’s equivalent probably to a pharma rep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? For me, that is an attractive point.

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PM360

DECEMBER 20, 2023

Savvy marketers will focus on eight tactics to capitalize on these trends and meet HCPs where they congregate on social media. AI will also help marketers determine what works and what doesn’t. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

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Contrarian Sales Techniques

NOVEMBER 19, 2024

In 2024, the market is projected to generate approximately US$1.7 Sales representatives sometimes encounter unexpected opportunities, such as market openings due to competitor shortages, highlighting the need for adaptability and strong interpersonal skills [ source ]. billion in revenue, with expectations to reach US$2.1

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