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Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.
Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation.
The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Moreover, marketing strategies must be future-ready.
Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. This article explores the key metrics pharma marketing teams should prioritize to drive success. But which metrics truly matter?
For cell and gene therapy applications, you need a variety of speciality enzymes of the highest purity, specificity, and consistency. Developing best-in-class speciality enzymes. In 2021, Novo Nordisk Pharmatech, a leading pharmaceutical-grade insulin and Quats product supplier announced plans to enter the enzyme market.
In today’s digital world, healthcare email marketing is more than just sending out newsletters. But how can pharma companies truly maximize the potential of email marketing? That’s the power of healthcare email marketing. Let’s break down the essential strategies every pharma marketing executive should know.
Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever.
In today’s digital-first world, Pay Per Click (PPC) advertising has become an essential strategy for pharma marketing executives. Why PPC Matters in Pharma Marketing Why invest in PPC? Compliance and Regulatory Considerations Pharma marketing is heavily regulated, and PPC is no exception. PPC does just that. Simple: visibility.
Episode Description Unlock the secrets to harmonizing marketing and sales in the medical industry with Terrence Wiggins, the Global Marketing Director at Cook Medical. Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success.
She shares how organizations can leverage this healthcare marketing trend to engage potential patients early and offers key strategies for optimizing symptom-based searches to drive patient conversions. Content marketing strategies for healthcare organizations should emphasize the following: Physician-authored or physician-reviewed content.
I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? 4our: Healthcasts – A social network for HCPs to interact and share clinical experiences. Where to start? They advertise 3.7
Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Sales and marketing representatives in the life science industry must comply with state and federal regulations.
However, pay per click advertising (PPC) presents a powerful and targeted solution for pharma marketers looking to engage HCPs efficiently. But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads?
With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI?
Categories explore every sector of the healthcare industry, from life sciences to marketing. This yearly special issue has served as your go-to guide for the most interesting advancements in our industry over the past 13 years, by featuring a focussed view of 11 different areas in healthcare.
Medical device and technology company Lazurite has received recognition from Medical Device Network Excellence Awards & Rankings, one of the largest, most prestigious, and widely recognized programs in the industry. All Commended companies will be entered into the Medical Device Network Awards at the end of the year. “The
Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.
Our host, Samuel Adenyika, sits down with the Zach Ballinger , a marketing director with extensive experience in the pharmaceutical industry and an impressive journey into the specialized field of ophthalmology. Finally, the last one was marketing. I went to about five different offices and networked my way into those.
In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.
In the ever-evolving landscape of pharmaceutical marketing, the traditional methods of reaching healthcare professionals and consumers are gradually being supplemented by innovative digital strategies. This includes clear disclosures of any financial or material relationships between the influencer and the brand.
Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Granted waaay back then…the multitude of knowledge access points that exist today did not exist (YouTube, eNewsletters, News aggregators, Webinars, Facebook, Twitter, Specialized websites, etc.).
A well-balanced and adequately resourced provider network is a strategic asset for payers in the highly competitive healthcare insurance market. When looking to optimize, it is critical to ensure network adequacy or the provider network’s ability to meet the healthcare needs of an insured population.
When building provider networks, it is crucial to include providers who can assess and address social determinants to ensure that care is equitable, patient-centered, and effective in improving health outcomes and reducing healthcare disparities. Cost Savings: Addressing SDoH can lead to cost savings in the long run.
DECEMBER 8 – On November 16th, MedTechVets held its Fall Networking Conference to mark the end of another successful Fall Academy. These smaller sessions give our fellows a great platform to utilize the skills and techniques they learned throughout our 7-Week Academy while marketing themselves effectively to find career success.
Messages need to evolve in these special times. Automated traffic takes up 64% of internet traffic – and whilst just 25% of automated traffic was made up by good bots, such as search engine crawlers and social network bots, 39% of all traffic was from bad bots , a Barracuda report reveals. No one message will do this, however.
Today, Omar Khateeb talks about his ventures in this area and how it changes the entire approach to MedTech marketing. Capital Equipment To MedTech Marketing With Omar Khateeb Part 1. He’s a very special guest and he goes by the name of Omar Khateeb. I got promoted to US marketing manager and the rest is history.
Luckily, there are many programmatic analytics platforms on the market today. . Choosing the right one helps businesses stop marketing dollars from flowing into irrelevant market segments while focusing resources on the most beneficial opportunities. So how do you know which platform is right for your business? theTradeDesk.
MARCH 31 – On February 15th, MedTechVets held its Winter Networking Conference to mark the end of a successful Winter MTV Academy. These smaller sessions give our fellows a great platform to utilize the skills and techniques they learned throughout our 7-Week Academy while marketing themselves effectively to find career success.
JUNE 9 – On May 24th, MedTechVets held its Spring Networking Conference to mark the end of another successful Academy. This was her 6th Networking event and we are beyond grateful for her continued partnership with our program. In addition, he offered to extend his own personal network as well. . Inside the Conference!
Creating collaborative networks should be a top priority for all pharmaceutical companies. Because of the interconnectedness inside a network, you can accomplish shared goals more cheaply than if you attempted them separately. After effectively expanding your network, you can provide more sales jobs and other positions.
Food and Drug Administration (FDA) granted marketing authorization of the MISHA Knee System, an implantable shock absorber (ISA) for the knee. Chief, Hip and Knee Division of Sports Medicine Institute, Hospital for Special Surgery in New York. Moximed is based in Fremont, California. Are you hiring?
Creating collaborative networks should be a top priority for all pharmaceutical companies. Because of the interconnectedness inside a network, you can accomplish shared goals more cheaply than if you attempted them separately. After effectively expanding your network, you can provide more sales jobs and other positions.
Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. For pharma marketing executives and their teams, staying ahead requires agility, data-driven decision-making, and a proactive approach.
SEPTEMBER 1 – On August 23rd, MedTechVets held its Summer Networking Conference to mark the end of our Summer Academy. These smaller sessions give our fellows a great platform to utilize the skills and techniques they learned throughout our 7-Week Academy while marketing themselves effectively to find career success. .
Social media’s vast reach and strong influence make it a powerful marketing tool today. This time, they discuss digital strategies that could help accelerate your marketing approaches. Capital Equipment To Medtech Marketing With Omar Khateeb Part 2. The high-tech marketers’ bible is Crossing the Chasm by Geoff Moore.
market with a breakthrough FDA-Class II medical device, TargetCool. ” TargetCool was created by award-winning South Korean mechanical engineer, Dr. Gun-Ho Kim, who specializes in thermal engineering. Recens, Inc. “We truly believe that TargetCool will change the face of cooling,” Dr. Kim stated. Are you hiring?
JUNE 21st – On May 23rd, MedTechVets held its Spring Networking Conference to mark the end of a successful Spring MTV Academy. These smaller sessions give our fellows a great platform to utilize the skills and techniques they learned throughout our 7-Week Academy while marketing themselves effectively to find career success.
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. Check out DarshanTalks for more of his insightful podcasts.
They often play a critical role in advancing medical knowledge and improving patient care in specialized areas of healthcare. Behind the benefits administrator’s comprehensive CoE experience for each patient is extensive research to identify and understand the clinical quality of providers in their network. Feeling inspired?
The TPA market is expected to grow at a compound annual growth rate of 9.6% One way they can stand out is by designing provider networks for employers that are comprehensive, high-performing , and efficient—qualities that are essential amid the increasing costs and complexities of the healthcare industry.
an innovator in the field of orthopedic surgical robots, today announced that its TMINI Miniature Robotic System has received Special 510(k) clearance from the U.S. based technology innovator that develops and markets orthopedic robots. THINK Surgical, Inc., ” About THINK Surgical, Inc. THINK Surgical, Inc., Are you hiring?
Swoop Announces Merge with MyHealthTeam Swoop, an AI-driven healthcare marketing company, has acquired MyHealthTeam, creator of one of the largest patient social networks in the United States. Designations for Its Speciality Pharmacy The URAC Specialty Pharmacy 5.0
Discover the crucial roles played by sales reps, managers, directors, clinical specialists, and marketing teams, and learn how perseverance and strategic career planning can set you apart in this competitive field. Meet the guest: Sam Cooper is an accomplished professional in the medical device industry, specializing in the aesthetics sector.
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