PharmExec

FEBRUARY 22, 2023

Sermo and LiveWorld survey of 50+ pharma marketers and 200+ physicians finds that social media plays a major role in influencing perceptions of medications, prescribing Habits, ongoing medical education and professional networking.

Media 98

Media Physicians Medical Education 98

Pharma Marketing Network

JANUARY 9, 2025

For marketing executives in the pharmaceutical industry, the stakes are high, and the challenges are ever-evolving. Building a Strong Pharma Marketing Network Success in the pharmaceutical world often mirrors the strength of your network. But how do you build and nurture this network effectively?

Networking 52

Networking Marketing Pharma Media 52

Legacy MEDSearch

DECEMBER 7, 2022

Medical device and technology company Lazurite has received recognition from Medical Device Network Excellence Awards & Rankings, one of the largest, most prestigious, and widely recognized programs in the industry. All Commended companies will be entered into the Medical Device Network Awards at the end of the year. “The

Networking 98

Networking Medical Food and Drug Administration Recruitment 98

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Relocation.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

World of DTC Marketing

MARCH 11, 2021

A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely.

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

APRIL 27, 2021

I decided to call some more physicians within my network and ask about online visits from pharma reps. The problem is that physicians are overwhelmed with returning patients and often don’t have the time to meet with reps. They also said that trying to schedule MRIs and CAT scans is almost impossible.

Doctors 181

Doctors Physicians Pharma reps Pharma Rep 181

World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open.

Networking 187

Networking Physicians Patients Education 187

World of DTC Marketing

AUGUST 7, 2022

Researchers found that physicians don’t think very highly of health insurance companies and believe they’re putting patients at risk with policies such as prior authorizations ahead of filling prescriptions. Health insurance policies are stressing many physicians out. What about the new bill to help Medicare patients?

Insurance 263

Insurance Doctors Government Physicians 263

Clarify Health

SEPTEMBER 5, 2023

Optimizing provider networks is the number one way to do so. Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. This makes network design a key factor in any member retention strategy. to 30% of the time.

Networking 52

Networking Healthcare Provider Healthcare Healthcare 52

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

Doctors 102

Doctors Distribution Marketing Media 102

Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

Marketing 97

Marketing FDA Food and Drug Administration Pharmaceutical 97

Pharma Marketing Network

DECEMBER 20, 2021

Lewis, Founder and CEO of eHealthcare Solutions and Tap Native and the Chief Collaborator at Pharma Marketing Network, moderated a deep dive discussion on the topic of physician-level data (PLD) with a focus around drivers for the tool, its usage, and successes learnings about its function in pharma, and the where it’s heading.

Networking 98

Networking Physicians Pharma Marketing 98

Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

Doctors 143

Doctors Physicians Media Pharma 143

World of DTC Marketing

JANUARY 21, 2022

I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant. If you really want physician engagement think the quality of your message not the quantity of people who see it. Source: Future Ready Healthcare).

Pharma reps 198

Pharma reps Pharma Rep Pharma Media 198

Pharma Marketing Network

MAY 12, 2021

Reaching healthcare professionals can certainly be challenging…especially with the disruption in the pharma marketing ecosystem caused by COVID-19. Pharma-marketers are embracing this digital transformation and are trying to understand the different dynamics of single, omni, and multi-channel approaches.

Marketing 82

Marketing Pharma Media Physicians 82

Clarify Health

MARCH 6, 2023

Gartner notes, “Provider network management (PNM) is the key to success in provider and member engagement for U.S. With the right insights, payers can improve affordability, efficiency, quality, and marketability of their networks to deliver better member outcomes. The Gartner® Market Guide for U.S. Healthcare Payers.

Networking 52

Networking Management Marketing Relationship management 52

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Legacy MEDSearch

FEBRUARY 28, 2023

The publication of these results in JAMA and JAMA Cardiology will bring the evidence of the performance of uRDN in the treatment of hypertension to a broad audience of physicians.” ReCor is focused on bringing the Paradise uRDN System to patients and their physicians as a treatment option in the near future.” About ReCor Medical, Inc.

Networking 98

Networking Medical Physicians Safety 98

Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

Marketing 98

Marketing Media Consulting Specialization 98

PM360

NOVEMBER 29, 2022

As healthcare marketers, we often focus on the official launch of a new product as a pinnacle moment for its commercial success. But in many cases, success depends on actions taken before the launch date—specifically, how well the market has been primed to receive a novel product. Establish the company as an industry thought leader.

Marketing 98

Marketing Healthcare Healthcare Education 98

Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. SAVE MY SEAT.

Networking 98

Networking Media Physicians Pharma 98

Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This will help you to tailor your marketing campaigns to the specific needs and interests of each persona.

Marketing 96

Marketing Pharma Media Pharmaceutical 96

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

Marketing 98

Marketing Pharmaceutical Sales Education 98

Clarify Health

FEBRUARY 15, 2023

Ashley Tidd partners with payers and provider groups to help them utilize healthcare analytics to increase their competitive footprints in existing markets and expand into new markets as quickly and efficiently as possible. Video transcript: The traditional process for designing and optimizing provider networks is ripe for innovation.

Networking 52

Networking Competition Marketing Healthcare 52

PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. Cognizant of this, brand marketers need to capitalize on the best data and technology sources to adopt a digital strategy that is more meaningful to their audiences. Where do we go from here?

Marketing 75

Marketing Physicians Media Patients 75

Healthcare Success

OCTOBER 25, 2024

While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” to protect and grow their vital referral sources, today leading multilocation specialty practices do the same. But traditional physician liaison strategies are no longer enough. So welcome, ladies, good to have you.

Physicians 62

Physicians Doctors Sales Marketing 62

Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. They outlined a number of ways that their collaboration led to optimized physician outreach and increased referral volume.

Physicians 52

Physicians Medicine Networking Healthcare 52

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. This means that primary, specialty, and acute care are integrated and that healthcare providers work as a networked team to deliver the best-coordinated care.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

Medical 52

Medical Marketing Doctors Physicians 52

Scott’s Directories

APRIL 10, 2023

Are you a marketer looking to sell your services to doctors in New Brunswick? In this blog post, we’ll explore some of the top reasons why marketing teams should utilize a list of doctors in New Brunswick to sell their services. Targeted Marketing: A list is also a great tool for targeted marketing.

Doctors 52

Doctors Marketing Physicians Networking 52

Clarify Health

JULY 24, 2023

Clarify Advance is a no-admin, at-risk physician incentive program proven to deliver high physician engagement and reliable medical cost reduction, saving up to $6 for every $1 of incentive paid out. Now, we have proven, repeatable, and scalable approaches that can work in almost any market and payment arrangement.

Physicians 52

Physicians Recruitment Management Healthcare 52

Scott’s Directories

JULY 12, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

Doctors 52

Doctors Marketing Physicians Medical 52

Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. Optimizing network composition and performance Like any other service or provider, the success of telemedicine must be continuously assessed.

Networking 52

Networking Healthcare Healthcare Patients 52

Clarify Health

SEPTEMBER 29, 2023

One innovative health plan benefits administrator is taking their centers of excellence program to the next level, helping employers gain more control over the quality and cost of care for their employees through more effective provider network design and management. Feeling inspired?

Networking 52

Networking Healthcare Healthcare Competition 52

Clarify Health

AUGUST 3, 2023

But the effect of public prices will ripple beyond patient choice and into physician referral patterns as well, with both actors incorporating price into their decision-making process much easier than before. That can lead to confusion for the consumers trying to use this data to compare providers in the market and make informed care choices.

Networking 52

Networking Healthcare Healthcare Patients 52

Scott’s Directories

JULY 11, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

Doctors 52

Doctors Marketing Physicians Medical 52