Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Moreover, marketing strategies must be future-ready.

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World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. ” The post Can pharma really leverage social media?

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Scott’s Directories

JANUARY 23, 2025

A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province. Whether for recruitment, marketing, or patient care coordination, leveraging a list of doctors in Nova Scotia ensures precision in decision-making and strengthens healthcare networks.

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Pharma Marketing Network

MARCH 12, 2025

Pharmaceutical marketers face a unique challenge. For an in-depth look at how pharma companies succeed in digital advertising, visit Pharma Marketing Network. Patients may search for best treatment for migraine, while a physician may look for clinical data on CGRP inhibitors. A mix of branded (e.g.,

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World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. So let’s diagnose Amazon’s purchase.

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Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. Are you still relying on traditional marketing tactics, or have you embraced a more dynamic, omnichannel marketing approach? Table of Contents What is Omnichannel Marketing in Pharma?

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Pharma Marketing Network

APRIL 12, 2025

In this article, well explore powerful SEO strategies aligned with pharma marketing trends that your competitors are already usingso you can get ahead and stay there. Between regulatory constraints, branded drug requirements, and audience fragmentation, marketers must strike a delicate balance.

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Pharma Marketing Network

APRIL 20, 2025

In todays complex healthcare ecosystem, the term Big Pharma has become both a cultural catchphrase and a marketing dilemma. For marketers in 2025, understanding the implications of this term is more important than ever. Marketers must understand that while the term is widely recognized, it often brings emotional baggage.

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Pharma Marketing Network

MARCH 13, 2025

But how can marketing teams effectively integrate AI into their strategies? By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharma companies can gain deeper insights into customer behaviors and market trends. For insights on digital transformation in pharma, visit Pharma Marketing Network.

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World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-paced world, pharma digital marketing is more than just a strategyit’s a necessity. But how can pharma marketers break through the noise, engage their audience, and see real ROI? Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape.

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Healthcare Success

MARCH 25, 2025

She shares how organizations can leverage this healthcare marketing trend to engage potential patients early and offers key strategies for optimizing symptom-based searches to drive patient conversions. Content marketing strategies for healthcare organizations should emphasize the following: Physician-authored or physician-reviewed content.

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Healthcare Success

DECEMBER 16, 2024

Collaborating with the right experts and crafting a powerful network of insights can pave the way for lasting brand awareness, credibility, trust, and sustainable growth. She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. The answer is thought leadership.

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PharmExec

FEBRUARY 22, 2023

Sermo and LiveWorld survey of 50+ pharma marketers and 200+ physicians finds that social media plays a major role in influencing perceptions of medications, prescribing Habits, ongoing medical education and professional networking.

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Pharma Marketing Network

APRIL 17, 2025

What do you do when the traditional pillars of your marketing strategy start to crumble? Pharma marketers are reallocating budgets to digital ecosystems that offer more flexibility, more measurable ROI, and greater resilience in the face of regulatory disruption. The current shift isn’t just reactiveits strategic.

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Evolve Your Success

JULY 11, 2023

Our host, Samuel Adenyika, sits down with the Zach Ballinger , a marketing director with extensive experience in the pharmaceutical industry and an impressive journey into the specialized field of ophthalmology. Finally, the last one was marketing. That launched me into another primary care physician and specialty.

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Legacy MEDSearch

DECEMBER 7, 2022

Medical device and technology company Lazurite has received recognition from Medical Device Network Excellence Awards & Rankings, one of the largest, most prestigious, and widely recognized programs in the industry. All Commended companies will be entered into the Medical Device Network Awards at the end of the year. “The

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Relocation.

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Pharma Marketing Network

MARCH 27, 2025

What once was a cautious, slow-moving experiment has now become a vital component of modern pharma marketing strategies. With social media advertising now driving real value in awareness, education, and even patient activation, pharma marketers can no longer afford to treat it as a secondary channel.

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Pharma Marketing Network

APRIL 20, 2025

In the early 2000s, Pharma brands relied heavily on print, physician targeting, and mass media ads. In this new landscape, Healthcare Branding is as much about community and education as it is about market share. Pharma marketers must blend regulatory language with emotional intelligence and storytelling, striking a careful balance.

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Pharma Marketing Network

JANUARY 9, 2025

For marketing executives in the pharmaceutical industry, the stakes are high, and the challenges are ever-evolving. Building a Strong Pharma Marketing Network Success in the pharmaceutical world often mirrors the strength of your network. But how do you build and nurture this network effectively?

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Pharma Marketing Network

MARCH 16, 2025

One of the most widely used strategies is cost-per-click (CPC) advertising , where marketers only pay when a user clicks on their ad. CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native.

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World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open.

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Clarify Health

SEPTEMBER 5, 2023

Optimizing provider networks is the number one way to do so. Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. This makes network design a key factor in any member retention strategy. to 30% of the time.

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Evolve Your Success

OCTOBER 25, 2022

Social media’s vast reach and strong influence make it a powerful marketing tool today. This time, they discuss digital strategies that could help accelerate your marketing approaches. Capital Equipment To Medtech Marketing With Omar Khateeb Part 2. It’s the same with physicians and surgeons. This is my opinion.

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Pharma Marketing Network

MARCH 18, 2025

However, pay per click advertising (PPC) presents a powerful and targeted solution for pharma marketers looking to engage HCPs efficiently. But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads?

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Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

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Pharma Marketing Network

DECEMBER 20, 2021

Lewis, Founder and CEO of eHealthcare Solutions and Tap Native and the Chief Collaborator at Pharma Marketing Network, moderated a deep dive discussion on the topic of physician-level data (PLD) with a focus around drivers for the tool, its usage, and successes learnings about its function in pharma, and the where it’s heading.

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Scott’s Directories

OCTOBER 21, 2024

A healthy professional network is most important for healthcare businesses to succeed and land. A BC physician directory provides accurate and comprehensive information about doctors, enabling companies to streamline operations, connect with the right professionals, and achieve their objectives.

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World of DTC Marketing

JANUARY 21, 2022

I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant. If you really want physician engagement think the quality of your message not the quantity of people who see it. Source: Future Ready Healthcare).

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Pharma Marketing Network

MAY 12, 2021

Reaching healthcare professionals can certainly be challenging…especially with the disruption in the pharma marketing ecosystem caused by COVID-19. Pharma-marketers are embracing this digital transformation and are trying to understand the different dynamics of single, omni, and multi-channel approaches.

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Evolve Your Success

OCTOBER 18, 2022

Today, Omar Khateeb talks about his ventures in this area and how it changes the entire approach to MedTech marketing. Capital Equipment To MedTech Marketing With Omar Khateeb Part 1. He has his own company that works with medtech companies to increase branding and marketing. — Watch the episode here.

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Pharma Marketing Network

APRIL 3, 2025

Is your marketing team juggling too many reports with too little clarity? For pharmaceutical marketing executives, the challenge is even more pronounced: how to unify and interpret disparate campaign data from search engines like Google and social channels such as LinkedIn and Facebook?

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