Marketing Medical science Pharmacology 
Pharmaceutical Representative Training
JANUARY 11, 2021
Next, pharma reps need to have a strong foundation in basic science and pharmacology. Pharmacology is the science of medications and the role they play in the body. Can you easily connect with others? If so, you might have the makings of a great pharmaceutical sales representative.
Contrarian Sales Techniques
DECEMBER 5, 2023
Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach. Whether it's adjusting to new market trends, shifting healthcare policies, or evolving customer needs, being able to pivot and adapt your approach is essential.
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European Pharmaceutical Review
MAY 2, 2023
The growing issue of inequitable access is not just an issue of developing or emerging countries either; significant disparities in medicine availability exist within Europe where the time between regulatory approval (marketing authorisation) and true access for patients can vary from a few days to 2.5
Pharmaceutical Technology
NOVEMBER 3, 2022
Genentech, a subsidiary of Roche , markets alteplase and tenecteplase under the names Activase and TNKase in the US, while Boehringer sells them under the names Actilyse and Metalyse in the EU. But these substitutions do not come without complications, as these drugs can vary in their pharmacologic properties, states Page.
PM360
DECEMBER 12, 2024
The global telemedicine market is projected to reach USD 396.76 The broader challenge in drug development is the staggering failure rate: of the compounds that begin as discovery projects, only about 10% make it to clinical trials, and of those, only 10% succeed in reaching the market. billion by 2027, growing at a CAGR of 25.8%.
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