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A glance at several studies underlines the point: Optimizing your territory design can increase sales by up to 7%. Territory optimization can increase sales productivity by 10%-20%. Optimizing salesterritory design results in 30% higher sales performance. Assign salesterritories strategically.
First, it’s important to make sure you understand exactly what a medical sales rep does. Whether for healthcare device or equipment manufacturers or pharmaceutical companies, medical sales reps sell the company’s products to healthcare professionals.
Sales representatives in the healthcare industry are expected to manage their “territories” as if they were running their own business. That’s the very reason top performing medical sales Reps have entrepreneurial mindset. Some manufacturers see doctors as “learned intermediaries” and pharmacists as “Gate- keepers”.
The sales and operations planning process can be handled in one of two ways, depending on the unique situation your organization finds itself in: Top-Down Planning: This approach to sales and operations planning focuses on a single sales prediction, upon which management professionals base their strategy and allocate their resources as needed.
A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.
Sales leadership can also utilize this mapping software to more effectively manage territories. You can create salesterritories, easily assign them to your reps, and visually track progress. The overall performance of both individual reps and the team as a whole can easily be monitored in real-time.
Sales Execution and Strategy: Successful pharma reps are skilled in creating and executing sales plans. Forecasting sales, data analytics being used, and maintaining the company’s salesterritories allow for improving performance and creating opportunities. References US Bureau of Labor Statistics.
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