Contrarian Sales Techniques

NOVEMBER 20, 2024

In the fast-paced world of pharma sales in Malaysia, opportunities can come when you least expect them. For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. One such golden moment? When your competitors face stock shortages.

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Quantified

MAY 2, 2024

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Unlike human-administered role-play certification exams, AI can avoid bringing subjectivity into the scoring.

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Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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PM360

OCTOBER 22, 2024

This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). They point to an unmissable opportunity for pharmaceutical manufacturers and their media partners to create impact where it matters most—at time of prescribing.

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Impetus Digital

NOVEMBER 23, 2023

Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space. The new way to engage KOLs at conferences: virtual Ambassador programs To start off the top-5, let’s take a look at how Pharma is shifting the way they engage key opinion leaders (KOLs) at medical congresses and conferences.

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PM360

NOVEMBER 21, 2022

As pharma marketers, we’ve traditionally been asked to lead conversations with a single-focused messaging framework. One of the biggest growth opportunities we’re seeing today is a manufacturer’s ability to connect their point-of-care Electronic Health Systems (EHRs) strategy with other channels while remaining clinically focused.

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Evolve Your Success

JANUARY 10, 2023

A lot of our readers are trying to get into medical sales, whether it be pharma, medical device, or something in between. It’s the MedTech versus medical devices, and we have the pharma division. For those of you who don’t know Vision Care, that’s the Acuvue Contact Lenses, and they are the manufacturer of those.

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