article thumbnail

The Imperative for KAM in Pharma

PM360

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. Furthermore, these studies demonstrate how KAM must be treated not simply as a role or as a sales or market access initiative, but as an organization-wide business strategy.

article thumbnail

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

Are Pharma Sales Representatives “Over?” Click here to schedule a call with one of our team members and get started building your team’s perfect pharma marketing strategy today! The PhRMA Code, The Sunshine Act, & Inflation Reduction. “On

Pharma 52
article thumbnail

The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Case Summary: The manufacturer of a top selling opiate analgesic, pleaded guilty to criminal charges and agreed to an $8.3 Pharma sales representatives must have this information in order to properly handle compliance-related issues. 2024) Occupational Outlook Handbook: Wholesale and Manufacturing Sales Representatives.

Sales 52