PM360

OCTOBER 28, 2022

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. Furthermore, these studies demonstrate how KAM must be treated not simply as a role or as a sales or market access initiative, but as an organization-wide business strategy.

Key account management 117

Key account management Pharma Management Manufacturing 117

PharmaKinnex

AUGUST 23, 2022

Are Pharma Sales Representatives “Over?” Bearing the brunt of these COVID19 restrictions, pharmaceutical reps have had a hard time getting in the door to make sales, and their employers have noticed: Limited In-Person Access To HCPs. Hiring, training, and managing sales representatives were never cheap.

Pharma 52

Pharma Sales Sales Strategy Marketing 52

Pharmaceutical Representative Training

JUNE 22, 2024

Case Summary: The manufacturer of a top selling opiate analgesic, pleaded guilty to criminal charges and agreed to an $8.3 These three cases highlight the severe financial and reputational consequences of non-compliance, thus emphasizing the importance of regulatory standards and comprehensive training. link] ACMA. ACMA Marketplace.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52