Contrarian Sales Techniques
NOVEMBER 21, 2024
For example, a major insulin manufacturer might partner with hospitals to offer subsidized insulin for low-income patients. How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs.
Quantified
MAY 2, 2024
Periodic observation, coaching sessions, client feedback, and role-play exercises often fail to explain why some pharma reps consistently meet and exceed management expectations while other equally knowledgeable reps do not. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.
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Contrarian Sales Techniques
NOVEMBER 20, 2024
Supply chain disruptions, manufacturing delays, or sudden spikes in demand can create these gaps. For pharma reps, understanding the market and staying prepared with stock availability is key to turning these breaks into long-term gains. A recent example is the insulin shortage that occurred in August 2024.
Pharmaceutical Representative Training
JUNE 22, 2024
Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma. link] ACMA. link] BBC News.
PM360
OCTOBER 22, 2024
They point to an unmissable opportunity for pharmaceutical manufacturers and their media partners to create impact where it matters most—at time of prescribing. Seize the Opportunity In the past, manufacturers wouldn’t dream of launching a new drug without a team of field representatives to market and sell it.
Impetus Digital
NOVEMBER 23, 2023
To cater to all of these preferences at the same time, we are seeing Pharma teams turn to online educational platforms that can be used to host both video/audio/visual content, on-demand webinar recordings, and live virtual meetings. Depending on the context, educational components such as eLearning modules and quizzes might be added.
PM360
NOVEMBER 21, 2022
One of the biggest growth opportunities we’re seeing today is a manufacturer’s ability to connect their point-of-care Electronic Health Systems (EHRs) strategy with other channels while remaining clinically focused. This capability allows HCPs to message pharma reps, delivered via text, with questions as the HCP treats the patient.
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