PM360

APRIL 4, 2025

Maximizing the Impact of Patient Support Programs through Strategic Branding A pharmaceutical company is powered by their portfolio of product brands, but can reach new heights by servicing patients, engaging prescribers, and driving better health outcomes. Today, nearly all product brands offer some degree of customer service.

Patients 40

Patients Healthcare Provider Prescription Pharmaceutical 40

World of DTC Marketing

NOVEMBER 5, 2021

Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them. In response, the company has been providing six-month waivers to some insured patients that will cap the drug’s out-of-pocket costs at $25 a month, though the long-term picture of coverage is still in flux. Click to Tweet.

Insurance 271

Insurance Side effects Medical Prescription 271

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. Ensuring patient access. Preventing patient drop-off.

Prescription 105

Prescription Manufacturing Patients Side effects 105

World of DTC Marketing

MARCH 10, 2022

AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Marketing 205

World of DTC Marketing

JUNE 18, 2021

The report fails to acknowledge the role of HCPs in prescribing medications and empowered patients who may have been educated by DTC ads. INSIGHT: The most advertised drugs are the ones that appeal to the largest audiences, and seniors take and need more prescription drugs.

Government 187

Government Manufacturing Prescription Leads 187

World of DTC Marketing

NOVEMBER 18, 2021

I continue to believe that there are very good people who care about patients working within pharma but it’s hard to understand how anyone who works for AbbVie can feel good about their employer. prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 billion, a U.S.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

Marketing 59

Marketing Pharma Prescription Competition 59

PM360

JULY 13, 2023

“Drugs don’t work in patients who don’t take them,” C. 2021 revealed that roughly one in four prescriptions were never filled. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 2021 revealed that roughly one in four prescriptions were never filled.

Patients 98

Patients Side effects Insurance Medical 98

Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

Prescription 52

Prescription Marketing Pharmaceutical Doctors 52

PM360

SEPTEMBER 15, 2022

PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. Specifically, we asked them: What is required today for life sciences companies to truly practice a patient-first approach? Matt Flesch.

Patients 98

Patients Education Management Side effects 98

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. For manufacturers of the drugs being prescribed and tracked, patients will only interact with their products and any related apps as needed ?

Medical 105

Medical Pharma Prescription Patients 105

pharmaphorum

DECEMBER 18, 2022

Science has taken a vertical growth trajectory, yet such innovations are, at best, slow to reach the patients in need. We believe that innovation in patient access models is the necessary catalyst to aid patients in starting on and staying on the therapies they need to improve their lives.

Biopharma 98

Biopharma Patients Prescription Medical 98

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? The reasons why a patient may not take their medication are plentiful, and as a result so are the solutions now available to attempt to solve this issue. But it is not a simple answer. Furthermore, it is estimated to reach $6.5 Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105

Pharma Leaders

JUNE 9, 2023

Cosette Pharmaceuticals has acquired the worldwide rights to prescription drug, Intraros, from Endorecherche’s subsidiary Endoceutics. In partnership with MSH Pharma, Cosette will leverage its unique commercial and manufacturing capabilities to ensure continued patient access to Intrarosa.

Prescription 52

Prescription Distribution Pharma Pharmaceutical 52

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? Where and how you message HCPs and patients must synchronize with when they are engaged.

Medical 52

Medical Patients Prescription Doctors 52

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.” Takeaways from ISPE’s GAMP 5 Second Edition update.

Manufacturing 98

Manufacturing Pharma Food and Drug Administration Safety 98

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. However, the impact of the new law will reverberate in the industry for years to come.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

Patients 98

Patients Healthcare Healthcare Marketing 98

pharmaphorum

JANUARY 22, 2023

A well-designed and thought-out digital solution, with a considered user experience, can deliver a better service and support HCPs to deliver positive patient outcomes, whilst strengthening relationships between pharma companies and their HCP networks. How can this impact patient care? But it doesn’t have to be this way.

Pharma 98

Pharma Patients Marketing Distribution 98

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. According to a recent IQVIA analysis, only one in four patients who were new to a brand in 2021 successfully initiated therapy. “To

Food and Drug Administration 105

Food and Drug Administration Patients Prescription Medical 105

Pharmaceutical Technology

JUNE 12, 2023

A leading CB2 agonist, olorinab, displayed encouraging results when managing abdominal pain in irritable bowel syndrome (IBS) patients, but failed to meet the primary efficacy endpoints. Six cannabinoids have recently completed or are undergoing Phase II trials.

Medical 143

Medical Prescription Management Manufacturing 143

pharmaphorum

JANUARY 27, 2023

Johnson & Johnson has been cleared to continue a lawsuit filed last year against drug benefit programme SaveOnSP, which claims it defrauded a payment assistance programme for patients out of “at least $100 million.”

Insurance 105

Insurance Medicine Patients Prescription 105

PM360

MAY 15, 2023

As the company grew their patient services offerings, Laura has spearheaded the creation of many solutions which have driven sales into hundreds of brands over the last 13 years. Laura has educated the new ConnectiveRx employees on the “real” patient journey. Interestingly, her approach was not only shaped by professional aptitude.

Sales 94

Sales Pharma sales reps Prescription Recruitment 94

Pharmaceutical Technology

OCTOBER 25, 2022

Understanding both the significant competitive advantages that FDC products can offer, and the difficulties and potential pitfalls associated with development and manufacturing of FDC drugs in oral solid dosage forms is a critical first step for companies exploring this approach. Developing and manufacturing FDCs factors to consider.

Manufacturing 52

Manufacturing Physicians Prescription Pharmaceutical 52

PharmExec

JUNE 7, 2024

According to the manufacturer, the LFR-260 features advanced technology that allows patients to compare multiple prescriptions simultaneously, eliminating the need for traditional refraction methods.

Prescription 52

Prescription Manufacturing FDA Patients 52

Pharmaceutical Technology

JULY 20, 2022

The nonprofit Physicians for Patient Protection also raised a similar point that pharmacists who may be unfamiliar with a patient’s medical history can pose the risk of significant negative health outcomes if Paxlovid is incorrectly prescribed. Still, pharmacists having prescription authority is not without precedence, Ganio says.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111

PM360

APRIL 7, 2023

In the near term, manufacturers may need to reconsider price increase strategy given inflation penalties for Medicare beneficiaries. Reduced patient out-of-pocket (OOP) costs in Part D have the potential to reduce beneficiary reliance on foundation support, with commensurate reductions in manufacturer donations required.

Manufacturing 97

Manufacturing Insurance Marketing Government 97

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

Healthcare 95

Healthcare Healthcare Doctors Patients 95

pharmaphorum

NOVEMBER 2, 2022

Lilly’s head of diabetes, Mike Mason, said on the company’s results call that the rollout of Mounjaro (tirzepatide) was “really unprecedented” for a new diabetes therapy in the US, and had been driven by “tremendous patient satisfaction and the visible results that people experience.”

Sales 105

Sales FDA Distribution Prescription 105

PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. Pull-through is often best understood via real-world examples.

Pharma 98

Pharma Marketing Physicians Insurance 98

PM360

JULY 13, 2023

Here are twelve of the best examples of programs, strategies, solutions, technology, and more that companies have developed or are using to keep patients on their prescribed therapies. But outdated manual processes are complex and leave many patients out. But outdated manual processes are complex and leave many patients out.

Education 89

Education Medical Patients Media 89

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. In 2022, it made its manufacturer, AbbVie, $21.2bn. This strategy is often chosen by the brand manufacturers who offer higher rebates at the net price level in exchange for better placement on formularies. The current U.S.

Marketing 97

Marketing Physicians Manufacturing Competition 97

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. The new law will also require drug manufacturers to pay rebates to Medicare if they increase drug prices faster than consumer inflation. 5) monitoring access to biosimilars.

Food and Drug Administration 52

Food and Drug Administration Pharma Manufacturing Prescription 52

Pharmaceutical Technology

APRIL 26, 2023

The conceptualisation, development and manufacturing of primary packaging in the pharmaceutical industry require a meticulous and multi-disciplinary approach to ensure that the products meet the highest standards of safety and efficacy.

Manufacturing 52

Manufacturing Medical Food and Drug Administration Pharmaceutical 52

PM360

MAY 21, 2024

Manufacturer assistance programs are designed to make treatments more affordable, yet only about 10% of these dollars are used by patients. The cost of filling a prescription can keep 21% of patients from getting an Rx, and one in ten patients will modify their treatment plan because of cost, according to recent polling data from KFF.

Electronics 52

Electronics Prescription Pharmaceutical manufacturing Patients 52

Pharma Leaders

MAY 15, 2023

Manufacturers of amphetamine and methylphenidate products, a class of stimulant medications used to treat ADHD and other disorders, must update their labeling and prescribing information to “clearly inform” patients, caregivers and healthcare professionals risks associated with these medications.

Medical 52

Medical FDA Prescription Manufacturing 52