World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. DTC managers are often surprised by the results. I’m hoping that eventually, DTC managers will understand that they should not sponsor the evening news with the same T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

pharmaphorum

SEPTEMBER 16, 2022

Having been in development by Almirall and Eli Lilly and Company for moderate to severe AD, recent findings from a phase 3 trial for the first time have shown year-long (52-week) management of symptoms, in comparison with short-term 16-week maintenance of previous trials. Minor side effects to long-term maintenance balance.

Management 100

Management Side effects Patients Safety 100

World of DTC Marketing

AUGUST 6, 2021

In other words, nearly nine out of 10 adults lack the skills needed to fully manage their health care and prevent disease. Oncologists have told us, in research, that they would like more resources to give to patients to start chemo so they better understand exactly what’s happening and what they can do to minimize side effects.

Side effects 270

Side effects Patients Education Prescription 270

Pharmaceutical Technology

NOVEMBER 17, 2022

The National Institute of Health and Care Excellence (NICE) has agreed to update its guidelines on endometriosis diagnosis, surgical management, and surgical management when fertility is a priority. Endometriosis: Diagnosis and Management.

Management 102

Management Pharmacology Side effects Patients 102

World of DTC Marketing

DECEMBER 3, 2021

We should know by now that a TV commercial will not lead to a new Rx without going online to learn about drug side effects and costs. Empathy is a powerful tool in DTC marketing and should be required for every DTC manager. Less focus on spreadsheets; more emphasis on people and the good we do.

Patients 259

Patients Side effects Transportation Leads 259

World of DTC Marketing

APRIL 21, 2022

They want to know about side effects and costs but “what’s in it for me?” ” DTC brand managers will study DTC TV ad development for months. Today, however, TV is NOT as big a part as online. Today, patients and caregivers go online to learn about the product.

Marketing 227

Marketing Side effects Physicians Patients 227

Pharmacy Times

NOVEMBER 1, 2023

Robert Sidonio Jr, MD, MSc, shares insights on monitoring and managing side effects in hemophilia A treatment to ensure patient safety and adherence.

Side effects 29

Side effects Management Safety Patients 29

World of DTC Marketing

JUNE 15, 2021

” An Oncology practice uses telehealth to talk with patients who have just undergone chemo to check on their status and help them deal with the side effects. ” and “how will I get reimbursed for telehealth use?” I believe this is one area where telehealth will have a huge advantage over office visits.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

NOVEMBER 13, 2020

A good hire is someone who knows that the industry has to change and has the management experience to get it done versus someone who will “just do the job.” If, for example, the buzz on social media is about a side effect of your drug, you should act quickly with the facts that address online health seeker needs.

Pharma 155

Pharma Side effects Marketing Management 155

European Pharmaceutical Review

AUGUST 30, 2022

Nasal delivery is non-invasive and provides a more targeted delivery than the systemic injectable approach, potentially offering a quicker response and reduced side effects. Joe Neale is Head of Innovation, Product Development and Programme Management for the Advanced Delivery System business unit of Recipharm. About the author.

Management 119

Management Manufacturing Marketing Side effects 119

World of DTC Marketing

JANUARY 7, 2021

Unfortunately, 31% of employees wish their managers communicated with them more frequently, according to Officevibe’s State of Employee Engagement report. ” She eventually quit, and not one manager reached out to try and retain her. Another 57% wouldn’t recommend their companies as a good place of employment. .

Pharma 215

Pharma Side effects Distribution Consulting 215

PM360

DECEMBER 14, 2023

These social figures can shape public perception while overshadowing the complex reality of weight loss management. Physicians want to see patients have a successful treatment plan and stopping a medication due to a side effect obviously will not achieve that.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

FEBRUARY 4, 2021

She later learned that her manager’s boss was behind the termination because she feared for her own job. As early as 2009, Merck knew of more than 200 reports of depression, including suicidal thoughts, in men taking Propecia, according to an internal “risk management” assessment from that year. Annual U.S.

Pharma 180

Pharma Food and Drug Administration Side effects Safety 180

World of DTC Marketing

DECEMBER 23, 2020

What are the side effects? Management really wants to know if they can quantify DTC ads against brand objectives. The post Is DTC effective? The old belief is that patients who are interested in new treatments ask their doctor about them. That belief is out the window. Today people go online to learn more about the drug.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. After the CEO departed the sinking ship, new management pinned all their hopes on the Biogen drug for Alzheimer’s.

FDA 187

FDA Side effects Patients Doctors 187

World of DTC Marketing

FEBRUARY 9, 2021

4our: Again, across all groups , they wanted information on “living with…” However, they wanted this information to be updated and included suggestions on exercise, diet, and supplements to manage chronic health issues. In clinical trials, how many people experienced a listed side effect?

Pharma 180

Pharma Medical Side effects FDA 180

World of DTC Marketing

AUGUST 11, 2021

SUMMARY: DTC metrics change by product life cycle and DTC managers usually have to justify their budgets. You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. Never report just raw numbers.

Marketing 143

Marketing Side effects Management Patients 143

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. This is where health insurers and pharma can help.

Insurance 200

Insurance Doctors Pharma Side effects 200

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Side effects, front and centre. When used in moderation, this contributes to better side-effect profiles for the topicals because they aren’t compromising the entire immune system.

Side effects 98

Side effects Food and Drug Administration Patients Management 98

Pharmacy Times

OCTOBER 6, 2023

Heather Moore, CPP, PharmD, BCOP, highlights the impact of pharmacists in adverse effect profile management for CDK4/6 inhibitors.

Side effects 32

Side effects Management 32

Pharmacy Times

FEBRUARY 19, 2025

Pharmacists play a vital role in supporting patients with endometriosis through guidance on treatment options and managing side effects.

Management 37

Management Side effects Patients 37

PM360

APRIL 4, 2025

Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens. Suburban HCPs prioritized robust clinical evidence, comparative data, and long-term safety profiles, but were also particularly receptive to messages centered on patient quality of life.

Education 52

Education Sales Marketing Training 52

European Pharmaceutical Review

MARCH 10, 2023

Colloidal delivery nanosystems can carry different drugs, increase bioavailability, reduce frequency and potential side effects and improve patient’s compliance. The review summarised that effective management of ophthalmic diseases remains a difficulty, due to many ocular obstacles in the anterior and posterior sections of the eye.

Side effects 101

Side effects Management Leads Safety 101

European Pharmaceutical Review

NOVEMBER 4, 2022

A new computer model has successfully simulated a clinical trial evaluating the efficacy of aducanumab and donanemab for Alzheimer’s disease (AD), establishing a gradual increase in dosage up to the maximum dose helps to minimise cognitive decline and limit side effects. .

Food and Drug Administration 105

Food and Drug Administration Side effects Food Patients 105

Clarify Health

MAY 25, 2024

By harnessing these innovations, healthcare providers can optimize patient care management, leading to better health outcomes and operational efficiencies. Using AI in healthcare for enhanced diagnostic accuracy One of the most promising ways AI can help providers with care management is by improving diagnostics.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Management 52

pharmaphorum

DECEMBER 5, 2022

In terms of safety, the CAR-NK was associated with some infusion-related side effects that were manageable and resolved quickly, and there were no cases of neurotoxicity, graft versus host disease (GvHD) or cytokine release syndrome (CRS) – all side effects associated with CAR-T therapies.

Side effects 98

Side effects Safety Patients Leads 98

World of DTC Marketing

MAY 17, 2021

” They listen to the noise online about your product and determine if they want to deal with the side effects that some patients are talking about or pay more because it’s on a different tier level for co-pay. Pharma websites need to evolve.

Marketing 155

Marketing Media Side effects Prescription 155

pharmaphorum

JANUARY 9, 2023

First introduced in 2020, the global Managed Access Programme (gMAP) has provided Zolgensma (onasemnogene abeparvovec) free of charge to nearly 300 children with the genetic disorder across 36 countries where the therapy has not yet received approval or in which no formal access pathway exists.

Side effects 119

Side effects Patients Management Marketing 119

Pharmaceutical Technology

DECEMBER 7, 2022

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

Side effects 64

Side effects Food and Drug Administration Safety Physicians 64

Referral MD

FEBRUARY 28, 2025

Once prescribed the medication, you can include questions about weight loss and side effects to assess progress and make necessary adjustments. As a result, staff can focus more on meaningful tasks like caring for patients and managing critical healthcare operations. Faster data processing: Automated data entry minimizes delays.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

Pharmaceutical Technology

NOVEMBER 23, 2022

A rise in liver enzymes, headache, increased blood enzyme level and flu-like symptoms among others were observed to be the most frequent side effects of the gene therapy. A one-time gene therapy product administered intravenously, Hemgenix has a viral vector carrying a gene for clotting Factor IX.

Food and Drug Administration 105

Food and Drug Administration FDA Side effects Food 105

Pharma Marketing Network

APRIL 3, 2025

Videos that feature real patients, or interactive guides for side effect management, add value. Many pharma teams also rely on experienced MLR (Medical, Legal, Regulatory) partners to manage approvals efficiently. This ensures relevance and boosts engagement rates. Personalization works best when paired with empathy.

Marketing 52

Marketing Patients Pharma Media 52

Pharmacy Times

JANUARY 31, 2024

Kristen Peterson, PharmD, BCOP, explores how pharmacists deliver comprehensive education, empower patients, manage side effects, and prioritize outcomes for multiple myeloma care, ensuring quality treatment understanding and adherence.

Side effects 52

Side effects Patients Education Management 52

European Pharmaceutical Review

JANUARY 11, 2024

chronic neuropathic pain is at present, mainly managed with antidepressants… antiepileptic drugs… as well as opioids” Neuropathic pain affects over 400 million people worldwide, according to Hoba Therapeutics. This rises both diagnostic and therapeutic challenges for pain management. References Cruccu G, Truini A.

Medicine 102

Medicine Pharmacology Management Side effects 102

European Pharmaceutical Review

NOVEMBER 2, 2023

This evidence included comparisons of the products on an analytical level using chemical and biological tests and assays that confirmed similarity in the structural and functional features of Wezlana and Stelara, as well as comparative human pharmacokinetic data, clinical immunogenicity data and other clinical safety and effectiveness data.

Food and Drug Administration 98

Food and Drug Administration FDA Side effects Safety 98

European Pharmaceutical Review

JANUARY 9, 2023

In the trial, the most common side effects of Leqembi were infusion-related reactions, headache and amyloid-related imaging abnormalities (ARIA). The FDA accelerated approval of Leqembi was granted to Eisai R&D Management Co.,

Food and Drug Administration 96

Food and Drug Administration FDA Side effects Food 96

Pharma Marketing Network

NOVEMBER 15, 2024

For example, a post about managing hypertension without specifically mentioning your antihypertensive drug could educate and engage your audience. Transparency Example: If a user asks about the side effects of Humira , acknowledge the question and direct them to the appropriate medical resources or your official website.

Media 52

Media Marketing Pharma Medical 52