Pharma Marketing Network

APRIL 3, 2025

Videos that feature real patients, or interactive guides for side effect management, add value. Many pharma teams also rely on experienced MLR (Medical, Legal, Regulatory) partners to manage approvals efficiently. By doing so, they position themselves not only as product promoters but as trusted partners in patient care.

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Marketing Patients Pharma Media 52

Pharma Marketing Network

MARCH 5, 2025

Engaging Patients Without Violating Privacy Regulations Unlike HCPs, patients search for symptoms, treatment options, and medication side effects. Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. The challenge?

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Pharma Networking Medical Healthcare 52

Pharma Marketing Network

JANUARY 7, 2025

From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Its why companies like Johnson & Johnson emphasize educational content alongside product promotions. Patients and healthcare providers alike expect clear, honest communication.

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Marketing Pharma Side effects Education 52

Pharma Marketing Network

JUNE 11, 2020

Don Langsdorf (EHS): Shameless promotion, shameless product promotion. So, at that time, people said there’s this one-click rule, which means that well, the FDA will allow you to have a website with product claims on the front page. But you’d have to have one click to the side effects.

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