World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. They need to help patients understand the health condition, how the medication works and how they can manage chronic health problems. Pharma websites need to evolve.

Marketing 155

Marketing Media Side effects Prescription 155

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. Managing these variables is difficult and, in some cases, impossible.

Prescription 105

Prescription Manufacturing Patients Side effects 105

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

Patients 98

Patients Prescription Doctors Education 98

World of DTC Marketing

FEBRUARY 9, 2021

4our: Again, across all groups , they wanted information on “living with…” However, they wanted this information to be updated and included suggestions on exercise, diet, and supplements to manage chronic health issues. In clinical trials, how many people experienced a listed side effect?

Pharma 180

Pharma Medical Side effects FDA 180

PM360

APRIL 4, 2025

Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens. Suburban HCPs prioritized robust clinical evidence, comparative data, and long-term safety profiles, but were also particularly receptive to messages centered on patient quality of life.

Education 52

Education Sales Marketing Training 52

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. remote care, care path management, etc.)

Prescription 105

Prescription Medical Patients Side effects 105

Pharmaceutical Technology

JULY 28, 2022

As the risk of relapse and poor clinical outcomes increases when maintenance treatment is inadequately managed, KOLs reasoned that the majority of patients could benefit from the improved adherence offered by the LAIs.

Prescription 98

Prescription Side effects Patients Management 98

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. 1 Patients may discontinue if they cannot afford their out-of-pocket costs even with insurance coverage due to side effects or lack of perceived need for the medication itself. Novartis’ analysis of claims data from Nov. 2020 to Oct.

Patients 98

Patients Side effects Insurance Medical 98

PM360

MAY 21, 2024

Phreesia research shows that 25% of patients do not have a good understanding of the next steps around their prescription medications, and 29% aren’t sure how to manage their medical condition immediately following a healthcare visit.

Patients 52

Patients Prescription Side effects Doctors 52

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. One reason why is a lack of supplementary materials about test results and treatments.

Patients 105

Patients Pharma Physicians Healthcare Provider 105

Legacy MEDSearch

JUNE 15, 2023

The Cala kIQ System empowers patients and physicians by providing an on-demand, comfortable, at-home therapy for ease of use and management of action hand tremors. The Cala kIQ System with TAPS therapy offers a non-invasive, non-pharmacologic solution with minimal side effects.

Patients 98

Patients Recruitment Management Pharmacology 98

Pharma Marketing Network

APRIL 10, 2025

Campaign managers can define budgets, adjust targeting in real time, and refine messaging to meet compliance standards. Dayparting lets marketers reach consumers during high-intent times, such as evenings or weekends when theyre researching symptoms or side effects. Keyword strategy remains central to campaign success.

Marketing 52

Marketing Pharma Networking Medical 52

Pharmaceutical Technology

JULY 20, 2022

Prescribing it] requires knowledge of a patient’s medical history, as well as clinical monitoring for side effects and follow-up care to determine whether a patient is improving—requirements far beyond a pharmacist’s scope and training,” as per a statement by AMA president Jack Resneck. How to get Paxlovid.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111

European Pharmaceutical Review

OCTOBER 17, 2024

Additionally, EURneffy could alleviate the risk of accidental needle-related side effects (such as injection into the blood vessel and hand) 3 and it has the attributes of being smaller in size, has better temperature sensitivity, and is less complex to use compared to needle-based injectors. She holds an MBA from McGill University.

Food and Drug Administration 121

Food and Drug Administration Medicine Consulting Food 121

PM360

JANUARY 24, 2025

The best reps focus on patients, not prescriptions. I can ask them a specific question about how Im handling a side effect or how often its happening. The best reps focus on patients, not prescriptions. 3 It turns out, the best sales reps do things that technology cant dojust like Captain Sully did.

Sales 52

Sales Pharma sales reps Patients Prescription 52

PM360

SEPTEMBER 21, 2023

A wave of blockbuster generic drugs launches, new brand drugs that address unmet needs, and legislation that would bring transparency to the pharmacy benefit manager (PBM) industry are just some of the developments that managed care pharmacy leaders are watching closely this year. billion in sales.

Management 105

Management Manufacturing Sales Competition 105

Medgadget

MAY 2, 2023

Great progress has been made in PTSD treatment and management, yet, standard of care psychotherapy and drugs do not alleviate the symptoms for all patients. These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution.

Side effects 86

Side effects Prescription Healthcare Healthcare 86

PM360

SEPTEMBER 15, 2022

Life sciences are being driven to improve the patient experience and are increasingly accomplishing this through innovative programs and resources for patients and physicians that improve access to medications, help make prescriptions more affordable, and support patients with adherence.

Patients 98

Patients Management Education Side effects 98

Celeritas

MARCH 3, 2023

Predictive : future trends based on past trends Prescriptive : what to do based on the current situation and future likelihoods. Because drugs aren’t personalized, they often have irregular side effects. A highly accurate way to prescribe drugs could be made possible by prescriptive analytics.

Food 98

Food Training Management Prescription 98

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

LEVO Health

JULY 15, 2024

The GLP-1 market is rapidly expanding, driven by the increasing prevalence of obesity and diabetes and the efficacy of GLP-1 medications in managing these conditions. A Look at the GLP-1 Market GLP-1 (glucagon-like peptide-1) medications are primarily used for weight management and diabetes treatment. billion by 2027.

Marketing 52

Marketing Side effects Medical Education 52

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Adherence management. Patient education and medication adverse effect counselling. Prescription refill and renewal. Patient education and medication adverse effect counselling.

Specialization 45

Specialization Leads Pharma Side effects 45

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

Education 89

Education Medical Patients Media 89

Silver Line CRM

NOVEMBER 11, 2020

What data integration and effective measurement looks like in action is a consolidated dashboard outlining marketing efforts so you can see your ROI in real-time. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Another is managing side effects. Brand tracking.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

SEPTEMBER 30, 2024

This means they are thinking more about the holistic process of managing patients, accessing medications directly, fitting new treatments into their practice flow and processes, and planning out what services they need in place to support the new treatments. Serious” side effects?

Side effects 52

Side effects Marketing Patients Specialization 52

PM360

OCTOBER 22, 2024

They become supportive extensions of the brand that work on a personalized level with patients and care teams, from the moment the prescription is written to other important points along the treatment journey. Even straightforward interactions like the initial prescription can be cluttered with unnecessary overlap and misalignment.

Patients 59

Patients Healthcare Provider Pharma Prescription 59

European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe.

Healthcare 98

Healthcare Healthcare Safety Electronics 98

Referral MD

JULY 10, 2023

They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions. Patient Education AI chatbots can provide accurate, reliable information about diseases, treatments, and health management. But the stakes are too high when we talk about one’s health.

Patients 62

Patients Healthcare Healthcare Healthcare Provider 62

Healthcare Success

OCTOBER 17, 2024

Lee Aase About HELPCare, LLC HELPCare, LLC is revolutionizing healthcare with comprehensive membership, marketing, and management services for provider-owned HELPCare Clinics, as well as metabolic health education and coaching for people interested in restoring health and reversing disease through lifestyle changes. At the time.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales? Strong interpersonal skills and the ability to establish rapport are crucial.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

PM360

JUNE 11, 2022

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. These topics might include side effect management, patient compliance, and needs for other resources such as mental healthcare, general wellness, etc.

Patients 59

Patients Pharma Education Media 59

World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. They can be expensive and have serious side effects.

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

Pharmaceutical Technology

NOVEMBER 1, 2022

Given the national-level focus on developing HER-based solutions, companies are developing AI and machine learning tools to improve the accuracy and efficiency of prescription services for several diseases. Israeli company Taliaz’s tool, named Predictix, uses AI and EHR data to improve mental health prescription services.

Electronics 111

Electronics Prescription Healthcare Healthcare 111

Pharmaceutical Technology

MAY 25, 2023

The American Medical Association (AMA) lists additional factors [5] such as fear of potential side effects, the cost of prescriptions and a lack of symptoms as significant. Other medical apps contain information on drugs and dosages for prescription writing purposes. Collaboration. Technology.

Medicine 52

Medicine Side effects Healthcare Provider Medical 52

Pharmaceutical Technology

AUGUST 12, 2022

Sanofi's Rilutek, which has generic versions available, has shown a 35% survival benefit in stage 4 ALS, but the drug has several side effects which affect the patient’s quality of life. The other therapy Mitsubishi Tanabe Pharma’s Radicava is only effective in the early stages of ALS. The FDA’s action plan.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52