World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

MedCity News

SEPTEMBER 5, 2024

Switching to a new transportation management vendor can bring much-needed relief to member populations and plan staff managing the programs. The post Three Critical Steps to Ensure Health Plans’ Smooth Transition of Transportation Management Services appeared first on MedCity News.

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Transportation Management Physicians Patients 289

MedCity News

JULY 23, 2024

As population health management becomes a vital element for long-term success, it’s time to take a closer look at what is holding providers and health plans from gaining the value they seek. The post Gaining the Right Value from Population Health Management: 3 Secrets to Success appeared first on MedCity News.

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Management Physicians 273

MedCity News

AUGUST 5, 2022

Complementary and integrative healthcare providers, including chiropractic physicians, acupuncturists, and massage therapists, provide effective and safe treatments for pain. Yet, they are too often overlooked by Congress and a healthcare system that tends to default to pharmacological treatments as the first step in pain reduction.

Pharmacology 299

Pharmacology Healthcare Provider Management Physicians 299

MedCity News

SEPTEMBER 20, 2024

The post Prostate Cancer Management – We Need Better Options for Early-Stage Disease appeared first on MedCity News.

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Management Patients Physicians 290

MedCity News

SEPTEMBER 6, 2023

Precision medicine for neurodegenerative conditions has the potential to radically change the way patients are treated and managed over time.

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Management Medicine Medical Patients 278

MedCity News

JUNE 20, 2024

Value-based care results in a lot of added administrative tasks for physicians — so much so that one health system leader believes value-based care will never reach true scale unless providers figure out how to ease that burden.

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Physicians Training Management 289

MedCity News

MARCH 22, 2023

The eight-week program is a physician-prescribed solution that allows patients to manage their chronic lower back pain without opioids from the comfort of their own home.

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Physicians Management Patients 279

MedCity News

AUGUST 14, 2023

HPC International launched Pinpoint, an app that helps teens manage their sickle cell disease. It allows them to learn about the disease, track their pain and communicate with their physicians.

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Physicians Management 246

MedCity News

JUNE 20, 2023

Renee Dua and Nick Desai —the husband-and-wife duo who founded physician house call company Heal in 2014 — have launched another healthcare startup.

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Patients Physicians Healthcare Healthcare 263

MedCity News

DECEMBER 6, 2023

Many new to financing negotiations try to paint a rosy picture and offer unrealistic terms or revenue expectations to improve a soured relationship. This will quickly backfire and result in defaults, which not only incurs additional costs, but can rupture trust and spoil relationships.

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Management Physicians 266

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. Up To Date is used worldwide and has is targeted at physicians who want to understand medications and patient outcomes. Here are some options. They advertise 3.7

Doctors 286

Doctors Physicians Pharma Rep Pharma reps 286

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.

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Physicians Pharma Education Pharma Rep 109

MedCity News

NOVEMBER 22, 2023

Insurers and PBMs are increasingly implementing white-bagging policies, which require oncology practices to obtain physician-administered infusions and other medications from designated specialty pharmacies often owned by or affiliated with insurers and their PBMs.

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Insurance Physicians Patients Medical 289

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. More importantly, they also need to help physicians decide when an in-person visit is required versus a telehealth session. Will physicians jump on the telehealth bandwagon?

Doctors 309

Doctors Physicians Patients Pharma 309

MedCity News

AUGUST 2, 2024

Digital solutions are changing the way CKD is managed. Through enhanced connectivity and personalized care plans tailored to individual patient needs, digital technologies allow patients to take proactive steps in managing CKD.

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Management Patients Physicians 310

MedCity News

MARCH 6, 2023

If you ask any physician about treating patients with chronic conditions, chances are they will […]

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Patients Physicians Management 246

MedCity News

JULY 26, 2023

The webinar, sponsored by Intelligent Medical Objects, will explore the impact of poor data quality and methods to improve patient data quality. It will also highlight healthcare industry employee burnout and how to improve retention.

Healthcare 243

Healthcare Healthcare Management Medical 243

Integrity Solutions

NOVEMBER 13, 2020

Sales managers are key to that. While most healthcare sales leaders already know how to manage and balance the two, the distinction here is that they have to be able to coach their teams to do the same. Are your sales leaders prepared to manage and coach their teams effectively in this rapidly changing and tumultuous time?

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Healthcare Sales Sales Healthcare Healthcare 271

MedCity News

JULY 1, 2022

Nearly half of health systems and physician groups in the U.S. are behind on their 2022 revenue goals, and healthcare executives are worried about increasing costs, shrinking margins and the impending recession, according to a new report.

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Physicians Healthcare Healthcare Leads 246

MedCity News

MAY 3, 2023

In an interview, Rob Bressler, general manager for Teladoc Health’s virtual primary care solution Primary360, talked about the company’s shift from telehealth for urgent care to whole person care.

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Healthcare Healthcare Management Physicians 328

MedCity News

FEBRUARY 14, 2024

A comprehensive approach to obesity management goes beyond prescribing medications for a quick fix.

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Medical Management Physicians Healthcare 279

MedCity News

OCTOBER 16, 2023

When the data becomes part of one huge data lake, it can be queried and AI algorithms can be built on top of this data to be used in various applications explained Umesh Rustogi, general manager, Microsoft Healthcare Industry Cloud, on Sunday, October 8 in a presentation in Las Vegas to journalists ahead of the formal announcement.

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Healthcare Healthcare Patients Doctors 317

InCrowd

APRIL 7, 2025

Whether youre a nurse, physician, or another medical expert, your expertise is in demand. Empowerment: When you manage your money with intention, you gain the freedom to make choices that align with your values and your purpose. These investments offer long-term growth potential and require little ongoing management.

Healthcare 113

Healthcare Healthcare Education Specialization 113

Referral MD

DECEMBER 9, 2024

While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Although insurance companies oversee the process, medical professionals such as physicians, pharmacists, or nurses employed by the insurers review the requests. Level 3: External review by an impartial physician.

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Healthcare Healthcare Insurance Healthcare Provider 73

MedCity News

MAY 10, 2023

Learn how one healthcare benefit manager in the insurance space values virtual primary care.

Insurance 303

Insurance Management Healthcare Healthcare 303

MedCity News

AUGUST 28, 2024

With the number of denied claims increasing significantly over the past few years, so has the time and resources needed to manage those denials. Sluggish margins and high costs have created a challenging environment for provider organizations.

Management 299

Management Physicians 299

Referral MD

JANUARY 19, 2024

Patient engagement, referral management, and Customer Relationship Management (CRM) software have become powerful tools to achieve these goals. Referral Management Software: Streamlining Patient Referrals Patient referrals to specialists or other facilities are standard for many healthcare providers.

Management 77

Management Patients Customer Relationship Management CRM 77

MedReps

MAY 16, 2023

These leaders are the opposite of those that are great medical sales managers. So, what attributes do these great managers possess that make them so effective at their jobs? 1) Communication Skills Communication is an essential skill all medical sales managers need to have.

Sales Management 88

Sales Management Medical sales Management Sales 88

World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. DTC managers are often surprised by the results. I’m hoping that eventually, DTC managers will understand that they should not sponsor the evening news with the same T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

MedCity News

NOVEMBER 23, 2022

Among the takeaways from HLTH 2022 were the impact of consolidation on clinicians, behavioral health tools to help consumers manage stress and anxiety more productively, and how health tech and medtech companies are supporting remote patient monitoring and testing.

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Management Patients Physicians 288

InCrowd

AUGUST 17, 2023

Unearth physician’s perspectives on: Top interventions for weight management patients The effectiveness of chronic weight management therapies Familiarity with chronic weight management treatments Get our key takeaways. Download the report today.

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Prescription Physicians Management Healthcare 130

PM360

OCTOBER 25, 2023

However, this elevated status comes with the paramount challenge of data collection and management alongside the emergence of artificial intelligence (AI) and patients’ demand for a seat at the table. Data regulations are increasingly stringent, and managing patient data includes the challenge of ensuring compliance.

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Management Medical Pharma Pharmaceutical 105

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Doctors Physicians Media Pharma 143

Pharmaceutical Technology

JANUARY 2, 2025

Effective management of atopic dermatitis (AD) has been one of the top priorities for physicians over the years, as quality of life in these patients is compromised due to the disruptive symptoms that they experience, which include itchiness and skin inflammation.

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Management Physicians Patients 64

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. Still, telehealth will NOT replace a visit to a physician’s office for more serious issues.

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Physicians Patients Doctors Training 154

World of DTC Marketing

OCTOBER 12, 2020

Some 53% of large employers will offer more virtual care options and they are extending the services to weight management, prenatal care, and management of chronic diseases, including diabetes and cardiovascular disease. Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019.

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Healthcare Healthcare Insurance Sales pitches 207