World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

MedCity News

SEPTEMBER 5, 2024

Switching to a new transportation management vendor can bring much-needed relief to member populations and plan staff managing the programs. The post Three Critical Steps to Ensure Health Plans’ Smooth Transition of Transportation Management Services appeared first on MedCity News.

Transportation 289

Transportation Management Physicians Patients 289

MedCity News

JULY 23, 2024

As population health management becomes a vital element for long-term success, it’s time to take a closer look at what is holding providers and health plans from gaining the value they seek. The post Gaining the Right Value from Population Health Management: 3 Secrets to Success appeared first on MedCity News.

Management 273

Management Physicians 273

MedCity News

AUGUST 5, 2022

Complementary and integrative healthcare providers, including chiropractic physicians, acupuncturists, and massage therapists, provide effective and safe treatments for pain. Yet, they are too often overlooked by Congress and a healthcare system that tends to default to pharmacological treatments as the first step in pain reduction.

Pharmacology 299

Pharmacology Healthcare Provider Management Physicians 299

InCrowd

MARCH 15, 2023

We continue to practice “sick care,” disregarding modifiable risks such as alcohol consumption, diet, sleep hygiene, and stress management. Contact us at incrowdcommunity@Incrowdnow.com The post A Physician Assistant’s Take on Direct Patient Communication appeared first on InCrowd. Want to be a paid guest writer for InCrowd?

Physicians 246

Physicians Patients Education Healthcare 246

Evolve Your Success

MARCH 26, 2025

We explore how a restaurant server can successfully pivot into medical sales , the importance of demonstrating growth, and what hiring managers look for in standout candidates. They represent physician partners, they represent patients in an impeccable manner. And as a hiring manager, maybe I don’t know that rep.

Medical sales 130

Medical sales Sales Medical Management 130

MedCity News

SEPTEMBER 20, 2024

The post Prostate Cancer Management – We Need Better Options for Early-Stage Disease appeared first on MedCity News.

Management 290

Management Patients Physicians 290

MedCity News

SEPTEMBER 6, 2023

Precision medicine for neurodegenerative conditions has the potential to radically change the way patients are treated and managed over time.

Management 278

Management Medicine Medical Patients 278

MedCity News

JUNE 20, 2024

Value-based care results in a lot of added administrative tasks for physicians — so much so that one health system leader believes value-based care will never reach true scale unless providers figure out how to ease that burden.

Physicians 289

Physicians Training Management 289

MedCity News

MARCH 22, 2023

The eight-week program is a physician-prescribed solution that allows patients to manage their chronic lower back pain without opioids from the comfort of their own home.

Physicians 279

Physicians Management Patients 279

MedCity News

AUGUST 14, 2023

HPC International launched Pinpoint, an app that helps teens manage their sickle cell disease. It allows them to learn about the disease, track their pain and communicate with their physicians.

Physicians 246

Physicians Management 246

MedCity News

JUNE 20, 2023

Renee Dua and Nick Desai —the husband-and-wife duo who founded physician house call company Heal in 2014 — have launched another healthcare startup.

Patients 263

Patients Physicians Healthcare Healthcare 263

MedCity News

DECEMBER 6, 2023

Many new to financing negotiations try to paint a rosy picture and offer unrealistic terms or revenue expectations to improve a soured relationship. This will quickly backfire and result in defaults, which not only incurs additional costs, but can rupture trust and spoil relationships.

Management 266

Management Physicians 266

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. Up To Date is used worldwide and has is targeted at physicians who want to understand medications and patient outcomes. Here are some options. They advertise 3.7

Doctors 286

Doctors Physicians Pharma Rep Pharma reps 286

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.

Physicians 109

Physicians Pharma Education Pharma Rep 109

MedCity News

NOVEMBER 22, 2023

Insurers and PBMs are increasingly implementing white-bagging policies, which require oncology practices to obtain physician-administered infusions and other medications from designated specialty pharmacies often owned by or affiliated with insurers and their PBMs.

Insurance 289

Insurance Physicians Patients Medical 289

Nixon Gwilt Law

JULY 18, 2024

The New Advanced Primary Care Management HCPCS Codes Under the Proposed Rule, physicians and non-physician practitioners – for example, nurse practitioners (NPs) and physician assistants (PAs) – can order and bill for APCM services.

Management 98

Management Physicians Medicine Patients 98

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. More importantly, they also need to help physicians decide when an in-person visit is required versus a telehealth session. Will physicians jump on the telehealth bandwagon?

Doctors 309

Doctors Physicians Patients Pharma 309

MedCity News

AUGUST 2, 2024

Digital solutions are changing the way CKD is managed. Through enhanced connectivity and personalized care plans tailored to individual patient needs, digital technologies allow patients to take proactive steps in managing CKD.

Management 310

Management Patients Physicians 310

MedCity News

MARCH 6, 2023

If you ask any physician about treating patients with chronic conditions, chances are they will […]

Patients 246

Patients Physicians Management 246

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? Medical management—64%.

Doctors 247

Doctors Physicians Insurance Medicine 247

InCrowd

APRIL 7, 2025

Whether youre a nurse, physician, or another medical expert, your expertise is in demand. Empowerment: When you manage your money with intention, you gain the freedom to make choices that align with your values and your purpose. These investments offer long-term growth potential and require little ongoing management.

Healthcare 113

Healthcare Healthcare Education Specialization 113

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. But do doctors trust the system?

Physicians 212

Physicians Healthcare Healthcare Pharma 212

Evolve Your Success

NOVEMBER 13, 2024

Join me for a fascinating conversation with Greg Olson, a seasoned expert from Medtronic, as we uncover the intricate world of medical sales, specifically focusing on cardiac rhythm management (CRM). I’m a senior district service manager. And so, as a service manager, I am almost a daily operations manager.

Management 130

Management Medical sales Sales Medical 130

MedCity News

JULY 26, 2023

The webinar, sponsored by Intelligent Medical Objects, will explore the impact of poor data quality and methods to improve patient data quality. It will also highlight healthcare industry employee burnout and how to improve retention.

Healthcare 243

Healthcare Healthcare Management Medical 243

Integrity Solutions

NOVEMBER 13, 2020

Sales managers are key to that. While most healthcare sales leaders already know how to manage and balance the two, the distinction here is that they have to be able to coach their teams to do the same. Are your sales leaders prepared to manage and coach their teams effectively in this rapidly changing and tumultuous time?

Healthcare Sales 271

Healthcare Sales Sales Healthcare Healthcare 271

World of DTC Marketing

DECEMBER 7, 2020

I believe that there are two important issues when it comes to telehealth: 1ne: Can we provide chronic care management through home health services, reducing visits to the physician’s office? 2wo : Will digital health provide better patient outcomes, or hinder open and honest communication between a patient and their physician?

Doctors 245

Doctors Physicians Patients Healthcare 245

World of DTC Marketing

JUNE 1, 2022

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year. billion in time each year.

Insurance 225

Insurance Patients Doctors Physicians 225

MedCity News

JULY 1, 2022

Nearly half of health systems and physician groups in the U.S. are behind on their 2022 revenue goals, and healthcare executives are worried about increasing costs, shrinking margins and the impending recession, according to a new report.

Physicians 246

Physicians Healthcare Healthcare Leads 246

MedCity News

MAY 3, 2023

In an interview, Rob Bressler, general manager for Teladoc Health’s virtual primary care solution Primary360, talked about the company’s shift from telehealth for urgent care to whole person care.

Healthcare 328

Healthcare Healthcare Management Physicians 328

MedCity News

FEBRUARY 14, 2024

A comprehensive approach to obesity management goes beyond prescribing medications for a quick fix.

Medical 279

Medical Management Physicians Healthcare 279

MedCity News

OCTOBER 16, 2023

When the data becomes part of one huge data lake, it can be queried and AI algorithms can be built on top of this data to be used in various applications explained Umesh Rustogi, general manager, Microsoft Healthcare Industry Cloud, on Sunday, October 8 in a presentation in Las Vegas to journalists ahead of the formal announcement.

Healthcare 317

Healthcare Healthcare Patients Doctors 317

Referral MD

DECEMBER 9, 2024

While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Although insurance companies oversee the process, medical professionals such as physicians, pharmacists, or nurses employed by the insurers review the requests. Level 3: External review by an impartial physician.

Healthcare 73

Healthcare Healthcare Insurance Healthcare Provider 73

MedCity News

MAY 10, 2023

Learn how one healthcare benefit manager in the insurance space values virtual primary care.

Insurance 303

Insurance Management Healthcare Healthcare 303

MedCity News

AUGUST 28, 2024

With the number of denied claims increasing significantly over the past few years, so has the time and resources needed to manage those denials. Sluggish margins and high costs have created a challenging environment for provider organizations.

Management 299

Management Physicians 299

World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. DTC managers are often surprised by the results. I’m hoping that eventually, DTC managers will understand that they should not sponsor the evening news with the same T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

MedCity News

NOVEMBER 23, 2022

Among the takeaways from HLTH 2022 were the impact of consolidation on clinicians, behavioral health tools to help consumers manage stress and anxiety more productively, and how health tech and medtech companies are supporting remote patient monitoring and testing.

Management 288

Management Patients Physicians 288