Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

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PM360

JANUARY 24, 2025

An Identity Crisis in Pharmaceutical Sales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? Weve seen this in recent ZS research, which points to what were calling an identity crisis in sales. But sales reps remain the No.

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Contrarian Sales Techniques

FEBRUARY 13, 2024

Why choose pharma sales job? Breaking into pharma sales is like trying to get backstage at a sold-out concert (think Cold Play for Malaysians). I'm wearing my Hiring Manager hat for this post, to give you the lowdown on how to not just knock on the industry's door but kick it wide open. Here’s my thought ).

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PharmaKinnex

JULY 1, 2022

Inside Sales Vs. Outside Sales: How They Can Work Together For Pharma July 1, 2022. When you add inside sales to your existing outside sales team, you can really boost the amount of success your pharma sales team has. Insides Sales Vs. Outside Sales For Pharma: A Comparison.

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Vodori

MAY 18, 2022

In order to better understand exactly how COVID has disrupted HCP engagement, we surveyed a select group of our customers to find out a little bit more about how pharma marketers are pursuing digital HCP engagement in 2022. Has COVID actually impacted how pharma sales teams interact with HCPs?

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Pharma Marketing Network

SEPTEMBER 14, 2020

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Seeing your manager will help maintain the human connection while you’re isolated.*.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Pharma Sales Reps are Struggling – Here’s Why.” BlueNovius.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

OTC options give people the power to manage their health for minor issues, saving time and resources for more serious cases. For pharma sales in Malaysia, OTC medications represent a unique market segment. Imagine if everyone with a mild fever went to see a doctor – the system would collapse.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

For pharma sales reps, this shift changes the conversation. As someone in pharma sales, I see the impact this has on our market. This benefits patients, especially those managing chronic conditions like diabetes or hypertension, where long-term costs can really add up.

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Pharmaceutical Representative Training

JANUARY 30, 2025

3 Managing Side Effects : Balancing drug exposure and effect to achieve desired outcomes. Understanding a drugs onset of action, duration, and therapeutic effects helps reps to align product benefits with patient needs effectively. 3 Emerging Trends and Applications Technological and research developments widen the limits of PK/PD.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

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Spotio

FEBRUARY 23, 2023

Pharmaceutical sales have changed. A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.

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Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Challenge 1: Limited set of marketing and sales tools. The Strategic Importance and Persistence of the Pharma Sales Rep.

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