World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). The Challenges for Pharma. Digital marketing is becoming a valuable tool.

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Pharma sales reps Marketing Pharma Sales 173

Integrity Solutions

JANUARY 15, 2020

To get those numbers where they need to be, managers typically focus on sales activity levels. But inevitably, they discover that “coaching” the pharma rep to make 40 calls a week instead of 25 doesn’t move the needle.

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Quantified

MAY 2, 2024

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. That’s a lot of information.

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Training Sales Pharma Sales Management 52

Quantified

NOVEMBER 17, 2022

Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . But what about practice? Apparently not. Coaching works.

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Veeva

APRIL 7, 2022

The most impactful way for pharmas to plan their engagement strategies is using the omnichannel approach. True omnichannel planning means executing on all channels available to the reps, using a multi-faceted approach to maximise results. The IE concept means rethinking how we look at a reps’ field productivity.

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Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

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Physicians Pharma Pharma reps Pharma Rep 105

Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. In March, the percentage of healthcare professionals who said that sales rep meetings have a positive impact on their prescribing habits dropped to 50%.

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PM360

DECEMBER 20, 2024

ACTO LAICA RepAssist by ACTO is the first GenAI Knowledge Assistant built specifically for Life Sciences and is designed to improve healthcare provider (HCP) interactions by providing pharma field reps with instant access to approved clinical and product information.

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Contrarian Sales Techniques

DECEMBER 5, 2023

It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Welcome to the world where sales training isn't just a formality.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Surprised that people are still interviewing for pharma sales positions in the midst of a global pandemic? There are still lots of pharmaceutical sales positions out there and if you’re reading this article, you probably know how competitive it is to get that next pharma sales dream job. Hiring managers like that.

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Pharmaceutical Sales Sales Pharmaceutical Pharma 52

Cesare Ferrari

JULY 22, 2024

Also, already before the COVID-19 pandemic, many physicians began to restrict visits from pharma reps in some way, and the majority of offices had variable access policies governing pharma rep visits. Medical device sales reps are facing the same challenges and this is why this subject is so important.

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Medical sales Sales Medical Doctors 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

OTC options give people the power to manage their health for minor issues, saving time and resources for more serious cases. For pharma sales in Malaysia, OTC medications represent a unique market segment. Imagine if everyone with a mild fever went to see a doctor – the system would collapse.

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Doctors Pharma sales reps Retail Pharma reps 40

Evolve Your Success

MAY 9, 2023

Joining Samuel Adeyinka for a special conversation, Dena shares how she manages her time efficiently so she can achieve her professional goals while being the best mother in the world. I would say it’s equivalent probably to a pharma rep. Not all great reps make good managers.

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PM360

OCTOBER 22, 2024

This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). As a former pharma rep and district manager, I would value any tool that echoed my brand’s message to HCPs.

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Medical Patients Prescription Doctors 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Pharma Sales Reps are Struggling – Here’s Why.” FirstWord PHARMA.

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Physicians Media Pharma sales reps Electronics 52

Rep-Lite

FEBRUARY 23, 2024

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.

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Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

Contrarian Sales Techniques

JULY 11, 2024

Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. These talks empowered patients with knowledge and helped them manage their health better. Forget fancy suits and briefcases overflowing with brochures for the latest wonder drug.

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Doctors Medical Sales Patients 52

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. We’re tailoring the user interfaces by building business apps designed for each commercial persona, such as the sales rep, field medical, key account management, the pharmacy rep, the event coordinator, and so on.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

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Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.

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Evolve Your Success

JULY 18, 2023

She was a lab manager that wanted to get into medical sales. I worked in internal medicine while I managed the lab in internal medicine. We had pharma reps come through. I met a woman that worked for Janssen, which is the pharma company of Johnson & Johnson. This is a fantastic story to share. It can be long.

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Evolve Your Success

JANUARY 10, 2023

Eric and Samuel also talk about the role of leaders and more valuable insights into building a career and managing a team. A lot of our readers are trying to get into medical sales, whether it be pharma, medical device, or something in between. It’s the MedTech versus medical devices, and we have the pharma division.

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Contrarian Sales Techniques

JULY 13, 2024

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. Wah, you must know who calls the shots," advises Dr. Lee, a pharmacy manager at a large public hospital. "In In government facilities, it's all about committees and tenders.

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PM360

NOVEMBER 21, 2022

As pharma marketers, we’ve traditionally been asked to lead conversations with a single-focused messaging framework. It starts with compelling content that gives a person a reason to tap (or click) to engage in their health management. For pharma, this presents an opportunity for brands to support HCPs’ POC treatment decisions (e.g.,

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Marketing Physicians Patients Doctors 52