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An Identity Crisis in PharmaceuticalSales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human salesrep? companies are paying reps 50-75% over market rates. The best reps focus on supporting the practice, not their product.
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In order to better understand exactly how COVID has disrupted HCP engagement, we surveyed a select group of our customers to find out a little bit more about how pharma marketers are pursuing digital HCP engagement in 2022. virtual round tables. What data do you use to inform your HCP strategy? The future of digital HCP engagement .
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