World of DTC Marketing
JANUARY 18, 2021
Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). Most HCPs said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19. Respondents had an average of 1.5
Contrarian Sales Techniques
NOVEMBER 21, 2024
For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Similarly, oncology drug programs often provide free cycles of treatment to help patients manage costs while maintaining access to critical care.
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PM360
OCTOBER 28, 2022
Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. In addition, the top three pharmacy benefit managers process more than three-quarters of all relevant drug claims.
Pharma Marketing Network
SEPTEMBER 14, 2020
The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Seeing your manager will help maintain the human connection while you’re isolated.*.
Spotio
FEBRUARY 23, 2023
None of this means that pharmaceutical sales are dead. But it does mean that pharma reps need to adjust their sales processes to succeed in 2023 and beyond. Keep reading to learn more about the challenges that pharma sales reps face and how to overcome them. There are a few different ways.
Contrarian Sales Techniques
FEBRUARY 13, 2024
I'm wearing my Hiring Manager hat for this post, to give you the lowdown on how to not just knock on the industry's door but kick it wide open. Understanding the Role First things first, what does a day in the life of a pharma sales rep look like? And yes, you might be asked to role-play a sales pitch. Embrace it.
PM360
JANUARY 24, 2025
companies are paying reps 50-75% over market rates. With conflicting stats like these, its no wonder theres an identity crisis in the sales force. 3 It turns out, the best sales reps do things that technology cant dojust like Captain Sully did. The best reps focus on supporting the practice, not their product.
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