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Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. In addition, the top three pharmacy benefit managers process more than three-quarters of all relevant drug claims.
Are PharmaSalesRepresentatives “Over?” Bearing the brunt of these COVID19 restrictions, pharmaceutical reps have had a hard time getting in the door to make sales, and their employers have noticed: Limited In-Person Access To HCPs. Hiring, training, and managingsalesrepresentatives were never cheap.
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