PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. In addition, the top three pharmacy benefit managers process more than three-quarters of all relevant drug claims.

Key account management 117

Key account management Pharma Management Manufacturing 117

PharmaKinnex

AUGUST 23, 2022

Are Pharma Sales Representatives “Over?” Bearing the brunt of these COVID19 restrictions, pharmaceutical reps have had a hard time getting in the door to make sales, and their employers have noticed: Limited In-Person Access To HCPs. Hiring, training, and managing sales representatives were never cheap.

Pharma 52

Pharma Sales Sales Strategy Marketing 52

Contrarian Sales Techniques

JANUARY 29, 2023

For example, when I was selling a software solution to a small business, the business owner was struggling with managing their inventory and keeping track of sales. By doing this, they're able to provide real value to their customers and show them how their product or service can help them.

Sales pitches 52

Sales pitches Sales Sales process Pharma sales representatives 52