World of DTC Marketing

AUGUST 9, 2020

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

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Evolve Your Success

FEBRUARY 5, 2025

His candid insights cover everything from managing non-payment issues to adapting to generational shifts among doctors, providing listeners with actionable strategies for success in the medical sales field.

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Sales Medical sales Pharma Medical 130

MedCity News

JANUARY 18, 2024

CEO Bill Anderson said despite prior cost-cutting measures, Bayer still has too many layers of management and bureaucracy. A new restructuring will come with layoffs but the corporate shakeup plan does not yet include a separation of Bayer’s business units.

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Pharma Marketing Network

MARCH 5, 2025

Introduction In the highly regulated world of pharmaceutical marketing , mastering Google Ads management can be a game-changer. With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions.

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Management Pharma Marketing Prescription 52

Fierce Pharma

JUNE 12, 2024

By Steve Callahan, Director, Advisory & Insights, MMIT | New research shows that many payers are relying heavily on third-party specialty benefit managers to reduce costs across multiple therapeutic areas.

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Management Pharma 180

MedCity News

AUGUST 2, 2022

Decentralized clinical trial approaches helped the pharma industry navigate through Covid-19. Now it is becoming increasingly clear that there’s a need for a hybrid approach to decentralized clinical trials that considers the perspectives of patients and the impact to clinical trial sites.

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Management Pharma Patients Biopharma 246

World of DTC Marketing

FEBRUARY 3, 2022

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. 2wo: The pharma product website is a living entity. Pharma markers are still spending way too much money on paid search that has terrible metrics. 3hree: TV is not the right channel for all medications.

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Pharma Education Marketing Doctors 247

World of DTC Marketing

DECEMBER 22, 2020

So should pharma be in the app business? The average cost to make an app ranges from $80K – $250K+, depending on what type of app you want to create: Simple apps cost up to $80,000. ” An app can help patients manage their chronic conditions but there are a lot of variables. Medication management. This is new to pharma.

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Pharma Doctors Patients Management 230

World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. The post Uniqueness if pharma DTC. appeared first on World of DTC Marketing.com.

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Pharma Side effects Media Marketing 210

World of DTC Marketing

AUGUST 17, 2021

” More and more pharma companies are becoming reliant on digital agencies to develop and execute their online strategies. Some pharma digital agencies have expanded in recent years, but in doing so, they need more dollars to cover the overhead of bigger offices and payrolls. My feedback was simple “find another agency.”

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Pharma Media Management Patients 249

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.” Brand awareness skyrocketed.

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Pharma Patients Management Prescription 187

Pharma Marketing Network

MARCH 26, 2025

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster? Key pillars include: 1.

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Marketing Pharma Government Training 64

Fierce Pharma

JULY 18, 2024

government near the deadline of their drug price talks under the Inflation Reduction Act, Novartis CEO said the cost cuts “might be manageable” in the short term for the firm’s first few products to be included. As biopharma companies and the U.S. | As biopharma companies and the U.S.

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Management Biopharma Government 219

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

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Pharma Marketing Management Media 180

Fierce Pharma

NOVEMBER 8, 2023

In three years as the pharma chief at Roche, Bill Anderson executed a massive overhaul of the division, lopping off layers of management and recharting its course. | In three years as the pharma chief at Roche, Bill Anderson executed a massive overhaul of the division, lopping off layers of management and recharting its course.

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Pharma Management 291

World of DTC Marketing

FEBRUARY 24, 2022

Nowhere is this more evident than in pharma TV ads like Tepezza. This could especially be true for pharma TV ads which seem to run back to back to back. When it comes to pharma DTC increased frequency is NOT going. 3hree: They believe people see a TV ad for a pharma product and ask their doctor for it.

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Pharma Leads Marketing Doctors 210

Fierce Pharma

SEPTEMBER 15, 2023

Just a few months into Bill Anderson's tenure as Bayer's CEO, the helmsman is reportedly looking to trim the drugmaker's management ranks. | The CEO is eying some big changes, but he wants to show investors he's prepared to act swiftly, Reuters reports.

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Management 232

Fierce Pharma

AUGUST 10, 2023

After Pfizer allegedly fired a compliance manager for raising the flag on potential fraud activity in China, the former employee is hitting back. Frank Han, Pfizer's former director of global compliance analytics, has filed a civil complaint against the drugmaker.

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Management 246

Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. But how does referral marketing work in a highly regulated industry like pharma? This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook.

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Marketing Pharma Education Physicians 52

World of DTC Marketing

NOVEMBER 27, 2020

SUMMARY: Business by press release has made pharma executives a lot of money but we still haven’t seen any over reviewed data on COVID 19 vaccines. Moderna’s top management has, collectively, sold more than $350 million in stock or investments in the company over the course of this year.

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Pharma Food Safety Management 208

World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Influencers have already been talking about pharma. Can you really go into a senior management or board meeting with a buzz chart? There are opportunities with influencer marketing for pharma, but it’s a tough line to cross in many instances. bil­lion in 2021.

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Marketing Pharma Side effects Media 192

Pharma Marketing Network

MARCH 25, 2025

Automation, AI, budget cuts, and evolving digital strategies have prompted a growing question among pharmaceutical marketing teams: Is my pharma marketing job at risk? Understanding how to future-proof your pharma marketing job starts with identifying the forces driving changeand how you can evolve with them.

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Marketing Pharma Networking Media 59

World of DTC Marketing

AUGUST 18, 2021

SUMMARY: I believe the biggest challenge facing pharma companies doesn’t come from legislation or R&D. Here are some suggestions on how, I believe, pharma can attract and keep great employees. So what can senior pharma executives do to make their company a great place to work for employees?

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Pharma Recruitment Management Insurance 173

World of DTC Marketing

JANUARY 27, 2021

SUMMARY: Pharma has not embraced a content strategy when the number of online health seekers is climbing. A content management strategy can lead to a better brand-patient relationship and turn customers into brand ambassadors. So why isn’t pharma leveraging a content strategy on product websites? 2wo: Credible content.

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Pharma Media Marketing Patients 202

PharmaVoice

MAY 18, 2023

Global product teams are common in pharma but have yet to gain traction in biotech. Here's why this model can work.

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Pharma Management 148

European Pharmaceutical Review

DECEMBER 2, 2024

Register your details now to download >>> This Pharma Horizons report is brought to you in association with: The post Pharma Horizons: Sustainability appeared first on European Pharmaceutical Review. Interested?

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Pharma Pharmaceutical manufacturing Manufacturing Pharmaceutical 59

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-paced world, pharma digital marketing is more than just a strategyit’s a necessity. But how can pharma marketers break through the noise, engage their audience, and see real ROI? Websites like Pharma Marketing Network consistently apply these principles to drive industry engagement.

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Pharma Marketing Prescription Education 52

World of DTC Marketing

FEBRUARY 9, 2021

4our: Again, across all groups , they wanted information on “living with…” However, they wanted this information to be updated and included suggestions on exercise, diet, and supplements to manage chronic health issues. 9ine: “Why aren’t pharma websites updated?” 10en: eMail communications.

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Pharma Medical Side effects FDA 180

Pharma Marketing Network

MARCH 19, 2025

But how can pharma brands create meaningful connections in a digital landscape crowded with content? Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation. Pharma marketers must strike a balance between compliance and engagement.

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Marketing Pharma Patients Education 52

Pharma Marketing Network

MARCH 27, 2025

What once was a cautious, slow-moving experiment has now become a vital component of modern pharma marketing strategies. The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers.

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Media Pharma Education Marketing 52

World of DTC Marketing

FEBRUARY 28, 2021

SUMMARY: Pharma companies, like J&J, have received criticism for engaging in illegal activities, such as providing kickbacks and bribes, knowingly shipping adulterated or contaminated drugs to pharmacies, and marketing drugs for unapproved uses. The pharma industry also has the worst reputation of any industry according to Gallup polling.

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Pharma Ethics Management Pharmaceutical 180

Pharma Marketing Network

APRIL 12, 2025

Ever wonder why some pharma brands dominate the top of search results while others get buried? Standing out in pharma requires more than compliant messaging; it demands visibility. Pharma marketing trends today reflect a shift from purely promotional content to value-driven, search-optimized experiences.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Climbing the ladder in marketing pharma requires more than just technical skills. Whether you’re a marketing executive or part of a dynamic pharma marketing team, developing a mix of scientific knowledge, digital expertise, and leadership skills will set you apart. But how can you stand out in a crowded market?

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MedCity News

MARCH 24, 2025

Specialty pharmacies must meet complex requirements, introducing administrative requirements that can be challenging for health systems to manage internally. Here some strategies that can be employed. The post How Health Systems Can Thrive in Navigating the Specialty Pharmacy Landscape appeared first on MedCity News.

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Management Pharmaceutical Biopharma Pharma 177

Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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Marketing Pharma Food and Drug Administration Education 52

European Pharmaceutical Review

MARCH 28, 2025

Artificial intelligence (AI) and Big Data are set to remain the most disruptive powers in the healthcare sector for the next two years, with Pharma executives prioritizing these innovations for the near future, according to GlobalData. This Pharma Horizons report is brought to you in association with: Reference 1. Interested?

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Pharma Consulting Healthcare Healthcare 59

Fierce Pharma

NOVEMBER 21, 2024

As he introduced Novartis’ meet-the-management event Thursday in London, CEO Vas Narasimhan hammered home Novartis’ status as a streamlined, “pure-play, innovative medicines” company and the succes | Novartis has adjusted its compound annual growth rate expectation from 5%-plus to 6%-plus through 2029.

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