Healthcare Success

MARCH 25, 2025

In this blog, our Technical Program Manager, Victoria Shepherd, explores the critical role of symptom search optimization. Content marketing strategies for healthcare organizations should emphasize the following: Physician-authored or physician-reviewed content. Video explanations from your physicians.

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World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Clarify Health

MARCH 6, 2023

Gartner notes, “Provider network management (PNM) is the key to success in provider and member engagement for U.S. With the right insights, payers can improve affordability, efficiency, quality, and marketability of their networks to deliver better member outcomes. Healthcare Payers. healthcare payers.”

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World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. This means that primary, specialty, and acute care are integrated and that healthcare providers work as a networked team to deliver the best-coordinated care.

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Pharma Marketing Network

APRIL 18, 2025

Engaging Physicians Through Verified Digital Channels One of the most significant shifts in healthcare marketing involves HCP engagement. With many physicians now working in hybrid models or experiencing digital fatigue, reaching them effectively requires thoughtful channel selection and personalized value delivery.

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Clarify Health

SEPTEMBER 5, 2023

Optimizing provider networks is the number one way to do so. Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. This makes network design a key factor in any member retention strategy. to 30% of the time.

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Pharma Marketing Network

MARCH 16, 2025

CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. For more pharma digital ad strategies, visit Pharma Marketing Network.

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Clarify Health

JULY 24, 2023

Clarify Advance is a no-admin, at-risk physician incentive program proven to deliver high physician engagement and reliable medical cost reduction, saving up to $6 for every $1 of incentive paid out. In fact, 100% of physicians re-enroll in the program after year one. Watch our latest video to learn more.

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Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. Additionally, it allows health plans to screen their members for early detection, helping to better manage risk. in 2019 to 86.5%

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Pharma Marketing Network

MARCH 24, 2025

Content management systems (CMS) with modular content functionality also help streamline approvals and localizations. For example, Pharma Marketing Network offers resources, insights, and a professional community tailored to pharma marketers navigating this fast-paced environment. However, the healthcare landscape is no longer static.

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Clarify Health

JUNE 13, 2023

At-risk program for health plans is fully managed by Clarify Health San Francisco, CA (June 13, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, is pleased to announce its newest program to improve specialist referrals delivered through its Clarify Advance solution.

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Referral MD

APRIL 20, 2022

In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. Referral management isn’t a new idea. Specialists have been aware of their primary care referral pipeline and we’ve been talking about how to manage it for at least a decade. Who are we referring to?

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Pharma Marketing Network

APRIL 16, 2025

For instance, instead of sending a generic message about a branded drug like Jardiance , marketers can now tailor content based on an HCPs specialty, prescribing behavior, location, or even recent search queries within an authenticated network. The post What is Data-Driven Marketing in Pharma appeared first on Pharma Marketing Network.

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InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020).

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Clarify Health

JANUARY 22, 2021

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. These four experts have been working closely to transform how the Medicare group at Cigna approaches network design. Why does good network development matter to Cigna?

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Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. They outlined a number of ways that their collaboration led to optimized physician outreach and increased referral volume.

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Pharma Marketing Network

MARCH 27, 2025

Educational videos about GLP-1s, mental health, or chronic illness management are seeing millions of views. To see how pharma teams are responding to these challenges, read more on Pharma Marketing Network. A physician-focused LinkedIn campaign should look and sound very different from an awareness campaign on Instagram.

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Pharma Marketing Network

FEBRUARY 27, 2025

Pharma brands like Pfizer, Novartis, and Eli Lilly have successfully used digital marketing to enhance patient education, improve physician engagement, and boost drug adoption. For instance, a branded drug website offering detailed guides on disease management can enhance patient trust and drive conversions.

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Pharma Marketing Network

JANUARY 9, 2025

Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?

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Pharma Marketing Network

APRIL 12, 2025

Most patient and physician interactions start on mobile devices, and if your site doesnt load fast or adapt well, bounce rates skyrocket. For examples of industry-leading content, visit the Pharma Marketing Networks Featured Articles. For more strategies built for pharma marketers, explore articles on Pharma Marketing Network.

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Evolve Your Success

FEBRUARY 28, 2023

Sam also talks about his experiences addressing diversity and taking on the position of a line manager all the way to a senior manager. I got a chance to become a clinical specialist and work with physicians rolling out this new technology. The physicians rely on you. It was a hell of an experience.

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European Pharmaceutical Review

JANUARY 24, 2023

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. She has 20 years’ experience in business development and key account management in the clinical trials arena.

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Clarify Health

SEPTEMBER 29, 2023

One innovative health plan benefits administrator is taking their centers of excellence program to the next level, helping employers gain more control over the quality and cost of care for their employees through more effective provider network design and management. Feeling inspired?

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Healthcare Success

OCTOBER 25, 2024

While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” to protect and grow their vital referral sources, today leading multilocation specialty practices do the same. But traditional physician liaison strategies are no longer enough. So welcome, ladies, good to have you.

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PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. In addition, the top three pharmacy benefit managers process more than three-quarters of all relevant drug claims.

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Referral MD

JANUARY 24, 2025

Streamlining Processes Across Healthcare Systems One of healthcare organizations’ most significant pain points is managing patient referrals efficiently. After implementing ReferralMDs referral management platform, the health system reduced referral leakage by 80% in the first six months.

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Legacy MEDSearch

SEPTEMBER 12, 2022

a company that provides Ear, Nose and Throat (ENT) physicians with non-invasive solutions to treat chronic nasal conditions, announced U.S. The new RhinAer is designed to provide physicians with improved visualization, easier access and tissue apposition, especially in patients with narrow nasal airways. Aerin Medical Inc.,

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Pharma Marketing Network

MARCH 17, 2025

According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones. Centralized data management ensures that content remains accurate and appropriately targeted across channels. Read more featured articles on Pharma Marketing Network. appeared first on Pharma Marketing Network.

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Pharma Marketing Network

MARCH 6, 2025

HCP Targeting Platforms like LinkedIn and Twitter allow brands to target physicians, pharmacists, and medical professionals based on specialty and location. The Digital Shift in Healthcare 70% of HCPs use social media for professional purposes , including medical education and networking. This content is not medical advice.

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Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

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Legacy MEDSearch

MARCH 22, 2023

Food and Drug Administration (FDA) has cleared expanded Indications for Use for screening with FibroScan® , the non-invasive liver management technology by Echosens. Measurement interpretation has been expanded to all physicians with appropriate training. ” Age has been removed as the first selection probe and exam-type step.

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Clarify Health

JANUARY 29, 2024

Ensuring effective management of care transitions is not just a matter of patient convenience; it is pivotal to enhancing patient outcomes, improving population health, and reducing unnecessary medical spend. Care transitions are often critical periods where patients may be vulnerable to complications or relapses.

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Penrod

MARCH 7, 2024

This shift in approach highlights the need to implement utilization management so patients receive adequate care at the right time. This approach enables physicians to focus on patient outcomes, efficiently coordinate treatment, and manage population health, resulting in better results and reduced costs.

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Pharma Marketing Network

MARCH 5, 2025

For expert PPC solutions, visit eHealthcare Solutions , a leading digital ad network for pharma and healthcare brands. Partner with verified healthcare ad networks to ensure ads appear on trusted HCP-only platforms. For more pharma marketing insights, visit Pharma Marketing Network.

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Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. Increase local physician referrals. telehealth).

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Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

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Cesare Ferrari

FEBRUARY 18, 2022

As already discussed, a key opinion leader (KOL) , in the healthcare field, is a physician, nurse, researcher, hospital executive, etc, with proven experience and expertise in a specific discipline who is trusted and respected by his/her colleagues. KOL Management. Today I will go through the role of KOL in downstream marketing.

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