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Astellas Pharma CEO Q&a (Part 2): We Have To Have Alternatives for Prescription Medicine Business

MedCity News

In part 2 of our Q&A, Okamura addresses the need for biopharma companies to leverage digital technologies in disease management. The post Astellas Pharma CEO Q&a (Part 2): We Have To Have Alternatives for Prescription Medicine Business appeared first on MedCity News.

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GoodRx Launches Solution To Help Consumers Manage Their Prescriptions

MedCity News

Medicine Cabinet, a new solution by GoodRx, gives users reminders to take their medications and refill prescriptions and recommends pharmacies based on prescription costs. It also has a rewards system for using GoodRx coupons and picking up prescriptions on time.

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Pharmacy benefit managers inflate drug prices and decrease competition while consumers pay the price. Does the FTC have the medicine to fix it?

MedCity News

Many have never heard of a pharmacy benefit manager, mega-profitable companies that control what consumers pay for prescription drugs. The FTC’s new probe needs to go far to change the status quo.

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The Cost of Medication Non-Adherence — How Hospitals Can Close the Gap through Better Communication

MedCity News

You can provide the best care possible inside the four walls of your hospital, but if your patients cant afford their prescriptions after you discharge them, the system isnt working. The post The Cost of Medication Non-Adherence How Hospitals Can Close the Gap through Better Communication appeared first on MedCity News.

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Is DTC effective?

World of DTC Marketing

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. Online research is used to evaluate new prescription drugs. More and more awareness is not a key metric.

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Uniqueness if pharma DTC

World of DTC Marketing

Mounjaro’s homepage is a callout about patients losing “up to 25 pounds” Is Lilly responsible for informing patients that using this drug requires a diet modification, and doesn’t that someone can order a double quarter pounder at McDonald’s after using the medicine? The post Uniqueness if pharma DTC.

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Value-based healthcare can help reduce costs

World of DTC Marketing

Research published in the New England Journal of Medicine shows that a value-based healthcare model can help solve the cost and quality problems that plague the U.S. expect their group health plan premiums to increase, on average, a bit above or below 5 percent in 2022, even after taking cost-management initiatives into account.