Time to rethink the objective of DTC marketing
World of DTC Marketing
MAY 17, 2021
The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. 5ive: PAID ONLINE MEDIA – If time and money are applied to paid media, it can be effective, but repurposing offline ads online is another huge waste of money. Pharma websites need to evolve.
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