World of DTC Marketing
APRIL 9, 2021
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The posts that led to the highest engagement were around potential side effects. ” 2wo: “Try this.”
World of DTC Marketing
APRIL 21, 2022
They want to know about side effects and costs but “what’s in it for me?” Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. Back then, in the golden age of DTC, TV was an essential piece of the puzzle.
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World of DTC Marketing
JULY 21, 2022
A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. .” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too many times. Nowhere is this clearer than in pharma DTC TV ads.
World of DTC Marketing
JULY 29, 2020
QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” Trade magazines continue to kiss ass with bogus awards that make people feel good. ” OK, maybe not all of them are that bad but I would bet that 80% are really poor.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Much has changed but a lot is also the same. Some are, but most aren’t.
pharmaphorum
DECEMBER 23, 2022
But along with strong efficacy come some considerable risks and costs: cytokine release syndrome (CRS), where a patient’s immune system becomes dangerously over-stimulated, and neurotoxicity are potential side effects that need to be managed. Side effects and cost implications.
World of DTC Marketing
MAY 17, 2021
The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Pharma websites need to evolve.
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