World of DTC Marketing
APRIL 21, 2022
They want to know about side effects and costs but “what’s in it for me?” Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. Back then, in the golden age of DTC, TV was an essential piece of the puzzle.
World of DTC Marketing
JULY 21, 2022
A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. .” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too many times. Nowhere is this clearer than in pharma DTC TV ads.
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World of DTC Marketing
JULY 29, 2020
QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” Trade magazines continue to kiss ass with bogus awards that make people feel good. ” OK, maybe not all of them are that bad but I would bet that 80% are really poor.
World of DTC Marketing
MAY 17, 2021
The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Pharma websites need to evolve.
Referral MD
FEBRUARY 28, 2025
Once prescribed the medication, you can include questions about weight loss and side effects to assess progress and make necessary adjustments. About the author: Kelly Moser Kelly Moser is the co-founder and editor at Home & Jet , a digital magazine for the modern era.
PM360
AUGUST 9, 2022
KEEP was named in the top 100 best inventions list in TIME magazine following its launch in 2020. This allows patients to complete the whole treatment process, from drug preparation and drug administration to treatment monitoring, side effect reporting, and communication, with one click on their device and smartphone.
Pharma Marketing Network
MARCH 23, 2023
This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects.
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