Integrity Solutions
JUNE 18, 2021
Being a coach for sales teams has never been more important. Here are 10 sales coaching articles that can inspire new thinking, motivate your sales leaders and ultimately move the needle on your sales team’s performance. When your sales leaders hear the word “coach”, what comes to mind for them?
World of DTC Marketing
MARCH 9, 2021
In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email. With email automation tools, you don’t have to miss another opportunity to generate leads, sales, and revenue again. In other words, one email campaign doesn’t fit all.
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Integrity Solutions
NOVEMBER 13, 2020
The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.
World of DTC Marketing
JULY 21, 2022
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. And that was before the pandemic had us cooped up in our homes watching ad-supported content all day long. .”
Spotio
JUNE 6, 2022
More empowered buyers has resulted in longer sales cycles. And, 50-90% of the journey is complete before a buyer interacts with a sales rep. This shift in behavior should be taken seriously by any sales team, whether inside or out in the field. Here is a list of 130 sales statistics broken out across 20 categories.
World of DTC Marketing
APRIL 23, 2021
I’m not much for pharma trade magazine awards. There is still much to emphasis on doing things that deliver sales rather than helping patients. Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. Agencies should see the same thing.
Spotio
JULY 25, 2023
B2B sales has evolved over the years. Cold calling and direct mail are still useful for some sales processes, but the way in which we do business has changed a lot. More companies are investing in B2B sales teams — inside and outside — across a range of industries. What Is B2B (Business-to-Business) Sales?
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