World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. Pharma websites need to evolve.

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Marketing Media Side effects Prescription 155

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. Vincent Keunen.

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Prescription Medical Patients Side effects 105

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects.

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Pharma Food and Drug Administration Pharmaceutical Prescription 52

World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. ” – Patients were sharing experiences of switching to, or starting, prescription drugs.

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Media Prescription Side effects Medical 294

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies.

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Doctors Side effects Marketing Patients 296