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The fairytale of DTC TV ads

World of DTC Marketing

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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10 things DTC marketers should focus on in 2021

World of DTC Marketing

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. A magazine called MS Connect from the MS society is a goldmine of information on how to live and fight MS.

Marketing 271
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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prescription drugs with high misuse potential. About the Author Kelly Moser is the co-founder and editor at Home & Jet , a digital magazine for the modern era. About the author Kelly Moser is the co-founder and editor at Home & Jet , a digital magazine for the modern era. Expensive or experimental medications.

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Why hasn’t pharma embraced email marketing?

World of DTC Marketing

In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email. In other words, one email campaign doesn’t fit all. Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers.

Marketing 289
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How should DTC evolve?

World of DTC Marketing

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. The magazine Momentum has more than 1 million people with MS, families, caregivers. There is a path between awareness and asking for/receiving an Rx.

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Time to rethink the objective of DTC marketing

World of DTC Marketing

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

Marketing 155
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Marketing to physicians

World of DTC Marketing

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. Medical magazines and journals still rate very high in brand recall and ket messaging. But there are also warnings.