World of DTC Marketing

APRIL 21, 2022

They want to know about side effects and costs but “what’s in it for me?” Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. ” He finally said, “I’m hearing the same thing from physicians.”

Marketing 227

Marketing Side effects Physicians Patients 227

World of DTC Marketing

JULY 21, 2022

A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. 5ive: PAID ONLINE MEDIA – If time and money are applied to paid media, it can be effective, but repurposing offline ads online is another huge waste of money. Pharma websites need to evolve.

Marketing 155

Marketing Media Side effects Prescription 155

PM360

AUGUST 9, 2022

Levrx also engages physician groups and members directly, giving healthcare consumers the information needed at the point of care to keep costs low, avoid prescription rewrites, and prevent cost-related non-adherence. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. CareTrack Health.

Prescription 105

Prescription Medical Patients Side effects 105

Evolve Your Success

FEBRUARY 13, 2024

It is primary care physicians who are looking into the general population to help determine if there’s disease there. They developed a model that was meant to be a competitor to all of the school magazines that sold advertising space. I had relationships with physicians because of my career, thankfully. I haven’t.

Patients 64

Patients Sales Medical sales Doctors 64

Pharma Marketing Network

JUNE 11, 2020

I was at Physicians Online at the time. And I had experience doing these highlight bulletins when my work with RJ at the physicians’ online. They would write up the presentations by physicians about drugs. And then they were distributed to physicians’ online and the next day. You were PharmInfoNet. John Mack (PG): Right.

Media 52

Media Pharma Ethics Consulting 52